Product Marketing Director at eVisit | Torre
Product Marketing Director
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eVisit

Product Marketing Director

eVisit
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Full-time

USD75.4K - 100K/year

~COP150M - 200M/year

+ Equity

+ Bonuses

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Remote (anywhere)
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Posted almost 3 years ago

Requirements and responsibilities

eVisit is a virtual care platform that is defining the future of telemedicine. The company offers a competitive salary, great benefits package, generous PTO plan, and 100% remote work. It's an excellent opportunity for professional growth in a fun, collaborative environment. We are seeking a talented and experienced product marketing director to lead the development and execution of marketing strategies for our virtual care platform, eVisit. You will work closely with the Head of Marketing, product managers, sales teams, and cross-functional partners to drive growth and adoption of eVisit products and services. Responsibilities: - Lead the development of go-to-market strategies for new products, features, and services. - Collaborate with product management teams to ensure that product roadmaps align with customer needs, market trends, and competitive insights. - Develop and execute product marketing plans that support eVisit's business goals and drive customer acquisition and retention. - Facilitate regular meetings with the Market Customer and Advisory Council to gather insights on market needs and demand, and communicate feedback to the product team. - Develop product positioning, packaging, and messaging that resonates with target audiences and differentiates eVisit from competitors. - Work closely with sales teams to develop product-specific sales and marketing materials, conduct training sessions, and provide sales support. - Conduct market research, competitive analysis, and customer insights to inform product strategy and marketing plans. - Develop and execute demand generation campaigns across multiple channels, including digital advertising, social media, email, and events. - Analyze marketing data to measure effectiveness, optimize marketing strategies, and report on key performance indicators to senior leadership.
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