Logistics:
- Location: Remote — LATAM.
- Schedule: Full-Time | 40 hours/week.
- Time Zone: Pacific Time (PT) preferred, with overlap availability.
Overview:
- We are looking for a hands-on Social Media Manager to own and elevate the digital presence of a growing premium outdoor lighting company serving the U.S. market.
- You will turn real project photos and videos into compelling content across social media, website, Google Business Profile, and YouTube.
- This role is ideal for someone who combines strong marketing instincts with execution skills and can independently turn raw creative assets into consistent, high-quality storytelling.
Key Responsibilities:
- Create and publish content across Instagram, Facebook, YouTube, Google Business Profile, and the company website.
- Transform project photos and footage into Reels, Shorts, before-and-after posts, project showcases, and other engaging content.
- Edit project photography in Adobe Lightroom and maintain a well-organized photo and video library.
- Plan and manage the content calendar, ensuring consistent messaging and publishing across channels.
- Coordinate with external creatives, including graphic designers, video editors, photographers, and freelancers.
- Support website and local SEO efforts through project spotlights, blog content, geo-targeted copy, image optimization, and portfolio updates.
- Launch and support promotional campaigns and seasonal marketing initiatives while proactively bringing new ideas to the table.
- Track marketing performance across social media and web channels and identify opportunities to improve reach, engagement, visibility, and customer reviews.
Requirements:
- 5+ years of experience in marketing, content marketing, social media management, or a similar role.
- Strong written and verbal English communication skills.
- Hands-on experience with Adobe Lightroom for professional photo editing.
- Strong understanding of Instagram Reels, short-form video, and social media content strategy.
- Ability to manage content across multiple digital channels.
- Strong visual storytelling skills.
- Ability to turn raw photos and footage into compelling marketing content.
- Experience planning and maintaining content calendars and publishing workflows.
Nice to Have:
- Experience marketing home services, contractors, real estate, architecture, outdoor living, or luxury brands.
- Familiarity with local SEO and Google Business Profile optimization.
- Experience with tools such as Canva, CapCut, Adobe Premiere, Final Cut, Meta Business Suite, WordPress, or social media scheduling platforms.
- Basic video editing and website content management skills.
Why Join:
- Take ownership of a highly visual brand’s marketing presence, work with standout real-world projects, and grow into broader marketing leadership as the company scales.
