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Shared by 
26 days ago
Requirements and responsibilities
ABFinance is a US-based digital finance firm building a seamless ecosystem where digital assets, traditional finance, and everyday money management live in one unified experience. Their flagship ecosystem includes a compliant, security-first crypto exchange serving both retail and institutional clients, alongside a debit card enabling smooth bridging between fiat and digital assets.The company is looking for a Senior Product Designer to establish the foundation of their product design and brand identity from the ground up. This role combines product UX/UI, brand design, and design systems.Responsibilities include:Design intuitive, high-quality user experiences across web and mobile productsCreate wireframes, user flows, prototypes, and high-fidelity UI designsTranslate product requirements into elegant, user-centered design solutionsEnsure consistency and usability across all product surfacesDefine and evolve the company’s visual brand identityEstablish brand guidelines including typography, color systems, iconography, and design languageBuild and maintain a scalable design systemDefine reusable UI components and patterns in FigmaPartner with Product, Engineering, Marketing, and Leadership teamsRequirements:6–10+ years of experience in Product Design or UX/UI DesignExperience designing end-to-end product experiences for web and mobileProven experience building or contributing to design systemsStrong visual design and brand identity skillsAdvanced proficiency in FigmaExperience working closely with product and engineering teamsAbility to work in fast-paced startup environmentsStrong communication and storytelling skillsPreferred:Experience designing fintech, crypto, or trading platformsExperience establishing brand identity from scratchFamiliarity with design tokens and component-based systems
Optionally, you can add more information later (benefits, pre-screening questions, etc.)