MUST Company is hiring an East Asia Crypto KOL & Community Growth Lead.This is not a social media posting role and not an agency-coordination role. You bring — or quickly build — real relationships with credible KOLs, choose the right ones, negotiate fair deals, run the campaigns, and report what each one actually produced.You also protect the brand. East Asian crypto communities punish exaggerated claims quickly, and local rules on token promotion are strict. Judgment matters as much as reach.What you own:A KOL roster for Korea, Japan and Chinese-speaking markets across X, Telegram, YouTube and regional platforms — ranked by audience quality, not follower countScreening for real engagement, audience fit, fake-follower risk, past controversy and conflicts of interestCampaigns end to end: brief, messaging, deal terms, tracking links, content review, launch, reportingAMAs, Spaces, community events and ecosystem co-marketingLocalization with native judgment — not literal translationCost per sign-up, cost per active wallet, on-chain action rate, 7/30-day retention — and stopping what does not workCompliance with local promotion rules, and clear paid-promotion disclosureFirst 30 days: 30+ screened KOLs across at least two markets, tracking live, first campaign running.You'll fit if you have:2+ years running KOL, influencer, community or growth marketing in crypto in South Korea, Japan, Taiwan, Hong Kong or Chinese-speaking communitiesWorking relationships you can nameCampaigns measured in conversions, not reachNative or professional fluency in Korean, Japanese or Chinese, plus professional EnglishTracking habits: referral links, UTMs, dashboards, cohortsTell us about one KOL relationship or campaign you stopped, and why.Remote — South Korea, Japan, Taiwan or Hong Kong.
3 days ago