We are a fast-growing software development company, and we are looking for a talented and creative person to join our Marketing and Communications team as a creative content creator.
The ideal candidate will support the marketing and communications team and work closely. They will deeply understand our target and needs and deliver valuable content according to strategy.
Responsibilities:
* Work with Marketing, Sales, Projects, and all related teams and stakeholders to line up on business objectives and product/service values, applying this knowledge to all written pieces.
* Research and apply competitive benchmark content to our content, meeting the best possible quality to position our brand and products.
* Collaborate on designing and adjusting existing content guidelines, generating measurable results in content creation.
* Review, write, and edit content for web, blog posts, and newsletters according to guidelines applying SEO and keyword optimization guidelines.
* Elaborate content calendar and distribute across channels accordingly (LinkedIn, Instagram, Facebook, Twitter +…)
* Create an optimized segment and services-related content for our communications and sales assets, Press Releases, white papers, and interview scripts.
* Create optimized content for paid campaigns, following Marketing guidelines. (LinkedIn, Facebook, and Google Ads).
* Bringing or identifying opportunities for placements, mentions, thought leadership pieces, and guest posts in third-party industry publications.
* Creating product and service MarCom assets and Product launch sales kits.
* Collaborating on creating editable bespoke service proposals using product, service, process, & technical content.
Requirements:
* Experience creating software use cases and portfolio items.
* Experience in marketing, communications, public relations, advertising, journalism, or related environments.
* Proficient in creating valuable technical and marketing content for technology/software companies, technology services, and technology trends, such as AI and blockchain.
* Experience in writing both short and long-format content, such as website content, blogs, product specs, white papers, social posts, and press releases (writing samples will be requested)
* Superior editing/proofing skills to ensure accuracy and overall excellence in all published material
* Excellent planning/organization skills and ability to meet deadlines
* Knowledge of SEO best practices and how to apply them to content writing.
