Performance Media Strategist at Above Zero | Torre

Performance Media Strategist

You'll drive cutting-edge digital strategies and optimize campaigns across diverse platforms.
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Full-time
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Remote (for El Salvador residents)
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Posted 7 months ago

Requirements and responsibilities


Core responsibilities: * Plan, launch, and optimize programmatic display and video campaigns in DSPs (DV360, The Trade Desk, StackAdapt, Adelphic, Teads). * Manage Google Ads and Microsoft Ads campaigns, including keyword research, ad copywriting, bid strategies, and landing page optimization. * Implement negative keyword strategies and run A/B tests to improve CTR and conversion rates. * Build and manage campaigns on Meta Ads, LinkedIn Ads, TikTok Ads, and other emerging platforms. * Utilize audience targeting, creative testing, and bidding strategies to achieve client KPIs. * Monitor pacing, budgets, and performance daily, making proactive optimizations. * Execute audience segmentation, creative rotation, and testing strategies to maximize engagement and ROI. * Develop integrated media plans aligned with client goals and budgets across channels. * Analyze performance data to identify opportunities, applying cross-channel learnings to enhance results. * Stay informed on platform updates, industry trends, and emerging opportunities, sharing knowledge with the team. * Prepare and present weekly and monthly performance reports with key insights and actionable recommendations. * Collaborate with account managers, creatives, and analytics teams to ensure strategy alignment and seamless execution. Expertise Required qualifications: * Bachelor’s degree in Marketing, Advertising, Business, or related field. * 4+ years of hands-on experience in programmatic, paid search, and/or paid social. * Proven ability to analyze data and optimize campaigns for ROI. * Advanced proficiency in English and Spanish (written and spoken). Preferred qualifications: * Agency experience with multi-client portfolios. * Experience in cross-channel budget allocation and advanced testing methodologies. * Familiarity with emerging platforms (TikTok Ads, CTV).
Optionally, you can add more information later (benefits, pre-screening questions, etc.)
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