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Shared by 
4 days ago
Requirements and responsibilities
We are looking for a motivated and performance-focused B2B Growth Marketing Specialist (Google Ads & Email Marketing) to help drive business growth through strategic digital marketing and lead generation initiatives. This role is well-suited for an individual who enjoys leveraging paid advertising, prospect research, and outreach campaigns to generate and nurture new business opportunities.The selected candidate will manage and optimize Google Ads campaigns, identify and qualify prospects using LinkedIn Sales Navigator, and execute targeted email marketing efforts to engage potential clients. Success in this role requires strong analytical skills, attention to detail, and the ability to work independently while making a meaningful contribution to the firm's business development objectives.Responsibilities:Build, manage, and optimize Google Ads campaigns to generate qualified leadsConduct keyword research, ad creation, and budget optimizationUse LinkedIn Sales Navigator to identify and prospect potential clientsCreate and maintain targeted outreach listsDevelop and execute email marketing campaigns, sequences, and follow-up workflowsMonitor campaign performance and provide regular reportingRefine outreach strategies to improve response rates and lead conversionCollaborate with stakeholders to align marketing initiatives with business goalsTrack key marketing metrics and identify opportunities for improvementRequirements:Proven experience managing Google Ads campaignsExperience with LinkedIn Sales Navigator and B2B prospectingStrong understanding of email marketing and outreach automationExcellent written English communication skillsStrong analytical and problem-solving abilitiesHigh attention to detail and ability to work independentlyAbility to manage multiple projects and prioritiesComfortable collaborating across different time zonesIndependent Contractor Perks:Permanent work from homeImmediate hiring
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