Cata Morales
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VP of Operations at Torre.ai
Toronto, Ontario, Canada
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Résumé
Jobs
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45% verified
- VP of Operations publicTorre.aiNov 2024 - Current (6 months)To strategically align with the company's rapid expansion, I directed the consolidation of talent acquisition and candidate experience operations into a unified department. Leading a team of 10+ professionals, including three team leads specializing in automated applicant attraction, customer success, and client tools integrations, we maintain and improve daily the execution of diverse operational tasks, including user support, client coaching, and applicant attraction.
Our core objective is to scale operational efficiency in parallel with company growth, driving continuous improvement through the integration of advanced automation and the development of refined processes. For example, we implemented Emma, our AI recruiter bot, - Head of Talent Seeker Operations publicTorre.aiJan 2024 - Nov 2024 (11 months)As our company scaled and integrated advanced automation, I pioneered the client-facing operations department to bridge technological advancements with personalized customer support. We designed and implemented a comprehensive customer onboarding and certification process, utilizing live sessions with a strict follow-up plan, including scheduled check-ins and personalized support, ensuring clients achieved optimal success with our AI recruitment automation tool.
We streamlined multiple operational workflows into standardized frameworks, significantly enhancing efficiency and supporting client chat support. Within six months, I scaled the team from one to five, maintaining high standards of quality and client satisfaction. Our te - Head of Headhunting Recruiting Operations verified_user publicTorre.aiMar 2023 - Jan 2024 (11 months)I directed a global headhunter team, implementing and optimizing recruitment processes to guarantee high fulfillment rates. We achieved a sustained 75% fulfillment rate, exceeding the market average. This success was driven by: 1) the implementation of automated applicant attraction and candidate communication processes, resulting in a x10 reduction in time-to-fill; 2) the development and delivery of targeted negotiation coaching, including establishing a mentorship program with experienced industry professionals and conducting regular internal training sessions; and 3) the implementation of a proactive client communication strategy. We managed client requests across North America, Latin America, Europe, and Asia.
A key achieveme - Head of Candidate Recruitment publicTorre.aiNov 2022 - Mar 2023 (5 months)Lead a team of five recruiters, specializing in global applicant attraction for 100+ companies across Latin America, the USA, and Canada. Our primary goal was to accelerate hiring processes by identifying best practices and developing a systematic approach to automate key candidate sourcing and engagement tasks. Through this initiative, we innovated and designed a systematic process to attract talent, taking into account a complex array of variables, including location, role, and compensation.
This initiative served as a crucial foundation for subsequent automation efforts within the company, greatly improving our value preposition and market stand out. - Recruitment Operations CoachTorre.aiAug 2022 - Nov 2022 (4 months)Overseeing and providing support to a team of 10+ recruiter advisors, ensuring they received comprehensive training and had access to the necessary tools for optimal performance.
In this role, I consistently advocated for improvement, proactively suggesting enhancements to refine both the recruitment process and the final product.
By placing a strong emphasis on quality assurance and paying meticulous attention to detail, I consistently upheld the highest standards, which led to my promotion. - Recruitment Operations Manager - Projects verified_user publicTorre.aiFeb 2022 - Oct 2022 (9 months)I led a project aimed at standardizing the candidate experience in the recruitment process within the Operations area. I had the opportunity to manage a team of over 15 members who were actively engaged in communicating with users.
Together, we successfully conducted standardized assessments for over 10000+ candidates in a span of seven months, specifically targeting tech roles. Our efforts had a significant impact, leading to the implementation of enduring practices that are still utilized by the company today. - Recruiting advisor verified_user publicTorre.aiOct 2021 - Feb 2022 (5 months)Partnering closely with diverse clientele, including startups in both the US and LATAM, I delivered comprehensive recruitment solutions by providing expert consultation on hiring strategies and managing full-cycle recruitment processes for an average of 20+ open positions concurrently. I consistently achieved an exceptional placement rate and reduced average time-to-fill to less than one month, with roles frequently filled in under a week. My consultative approach included advising clients on market trends, competitive compensation, and regional cost and challenge considerations.
Managing a high-volume workload, I maintained high client satisfaction. Recognized as a top performer, I earned a rapid promotion within five months du - Sales apprentice verified_userProcter & GambleNov 2020 - Sep 2021 (11 months)- Finance to sales support for the biggest customer accounts
- Lead Colombian implementation of payments automatization project - VQuality Lab InternVantage Speciality ChemicalsDec 2018 - Jun 2019 (7 months)- Stability protocol development
- Assure quality standards of all the chemical supplies
- Perform physical and chemical tests on different chemical supplies
- Prepare cosmetic and industrial goods
- Satisfy the sales area requirements in supplies matters
Education
verified_user
34% verified
- Academic ExchangeUniversidade de São PauloJan 2018 - Jul 2018 (7 months)
- Industrial EngineeringFundación Universidad de AméricaJan 2017 - Sep 2021 (4 years 9 months)
- Chemical Engineering verified_userFundación Universidad de AméricaJan 2014 - Nov 2020 (6 years 11 months)
Projects
verified_user
34% verified
- WStrategic Planning LeaderWater Proof System SASJan 2021 - Current (4 years 4 months)- Lead
- Internal and external diagnosis
- Strategy definition
- KPIs design - YVolunteer and Member of the Board of DirectorsYouth Colombian LeadersJan 2013 - Jun 2022 (9 years 6 months)- Statutes redefinition
- Lead Staff of National Conventions for 8 years
- Financial Director
- Regional Project Coordinator
- Youth Leadership Projects
- National conventions (over 100 people) events planning and execution - Project Leader verified_userYMCA ColombiaApr 2012 - Jul 2019 (7 years 4 months)- Coordinate English immersion projects of almost 100 people
- Lead youths in their volunteer and leadership development
Awards
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0% verified
- Payment automatization project for the biggest customerProcter & GambleNov 2020 - Sep 2021 (11 months)
- Youth Peace NetworkYMCA ColombiaJun 2016 - Sep 2016 (4 months)
- Youth Ambasadors ProgramUS Department of State, YMCA ColombiaApr 2012 - Sep 2012 (6 months)Awarded with the Youth Ambassadors scholarship from the Department of States of US.
Publications
verified_user
0% verified
- Proposition of a hydrogen production system from ethanolSennova, Fundación Universidad de AméricaNov 2019 - Sep 2020 (11 months)- Proyecto de grado meritorio