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Shared by 
27 days ago
Requirements and responsibilities
Afina is an 8-figure DTC wellness brand and the #1 selling filtered showerhead brand on Amazon.We’re scaling aggressively across Meta, TikTok, Amazon, retail, and subscription—and we’re looking for elite Creative Strategists who know how to build ads that scale.We’re not looking for “brand marketers.”We’re looking for operators who understand:Direct responseConsumer psychologyPerformance creativeHooks that sellCreative that drives revenueIf you want a slow corporate job with layers of approvals and endless meetings, this is not for you.If you live and breathe direct response, creative strategy, and performance marketing, keep reading.Great opportunity: Salary + performance bonuses with no cap!The MissionHelp us scale our creative engine to the next level.Your job is to create winning ad concepts, identify scalable angles, improve performance across Meta & TikTok, and help us aggressively scale customer acquisition.You’ll work directly with founders, media buyers, editors, and creators to develop high-performing creatives that drive real revenue.We move fast, test aggressively, and care about results.What You’ll Actually DoResearch competitors, customer psychology, reviews, Reddit, TikTok trends, and market anglesDevelop high-converting hooks, concepts, offers, scripts, and creative strategiesWrite direct-response scripts, ad briefs, hooks, CTAs, and VSL structuresWork directly with editors and creators to bring concepts to lifeAnalyze performance metrics like ROAS, CPA, CTR, hook rate, hold rate, thumb-stop ratio, and conversion rateBuild systems for creative learnings, testing, and iterationLaunch large volumes of creative testing every weekUse AI tools to improve ideation, scripting, workflows, and production speedWhat Success Looks LikePush ad spend past $50k per dayMore winning creatives every weekLower CPA and higher ROASNew scalable hooks, audiences, and anglesBetter creative testing systemsHelping scale Afina into a dominant category-defining brandThe Mindset We WantThis is not a clock-in / clock-out jobWe want ambitious people who are obsessed with winningYou should genuinely love advertising, performance creative, and consumer psychologyYou move fast, think fast, and execute without handholdingYou thrive in high-performance environmentsYou care about results, not excusesYou take ownershipWhat We’re Looking ForMust-HavesDeep understanding of Meta & TikTok direct-response adsStrong copywriting and scripting skillsAbility to develop hooks, concepts, and creative angles that convertStrong understanding of paid social performance metricsExperience working with editors, creators, and UGC talentExperience using AI tools for creative ideation, scripting, research, or productionStrong bias toward execution and speedBonus PointsExperience scaling 7-figure or 8-figure brandsExperience with wellness, beauty, skincare, or consumer brandsFamiliarity with Motion, Triple Whale, Northbeam, Frame.io, or similar toolsExperience sourcing or directing UGC creatorsUnderstanding of landing pages and conversion optimizationExperience managing creative teams or freelancersWhat You’ll Be Measured OnWinning creativesCreative testing outputROAS and CPA improvementsHook rates and CTR improvementsSpeed of iterationContribution to scaling ad spend and revenueWhy Join Afina?Competitive compensation, uncapped performance bonuses, and equity upsideJoin one of the fastest-growing brands in e-commerceHigh ownership and direct impact on company growthFully remote and flexibleFast-paced startup culture with zero bureaucracyWork with a hungry team focused on building a category-defining brandIf you know how to create winning ads, spot trends early, and build creatives that scale revenue aggressively, we want to talk to you.
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