Work Location:
- 100% Remote. Operate off EST hours but can be flexible with shift hours so candidate can be located anywhere in the US.
Normal Working Hours:
- 9 AM to 5 PM, Monday-Friday (flexible with time zone).
Interview Process:
- 2 rounds.
- 1st interview with Supervisor.
- 2nd interview with Executive Director.
- Teams on camera, 30-60 minutes.
Duties:
- This position will act as a dedicated insights partner to Merchandising, responsible for addressing merchant-driven category and subcategory insight questions.
- Mining and synthesizing insights from Simile, Mintel, and Kantar.
- Translating research into clear, concise, decision-ready insights.
- Serving as a subject matter expert in consumer research and category strategy.
Core Responsibility:
- Creating and managing category-specific agent banks within Simile, including category and subcategory buyers.
- Brand buyers, explicitly modeled alongside competitive store brands.
- Competitive private label buyers where available.
These agent banks would enable:
- Consistent evaluation of brands relative to competitors.
- Faster, more scalable category insights.
- Deeper understanding of store brand choice drivers and trade-offs at a category level.
- This capability does not exist today and represents a meaningful step forward in applying AI to merchandising strategy.
Required Qualifications:
- 7+ years of relevant experience: plan, analyze, and provide successful qualitative and quantitative customer research across a variety of methodologies that meets partner goals, including strong analytical skills.
- A strategic mindset with an ability to connect insights across a variety of data sources.
- Compelling communication and storytelling skills.
- Independent program management skills.
- Ability to communicate clearly and effectively across internal team members, collaborators, and vendor partners.
- Role may require occasional travel (approximately 5% of the time).
Preferred Qualifications:
- Prior Consumer Packaged Goods (CPG) or retail or category experience.
- Experience choosing, managing, and working with research vendors, or experience at a market research vendor.
- Experience working in a complex organization across a variety of partner groups.
- PowerPoint, Word, and Excel skills.
Education:
- Bachelor's degree.
Position Summary:
- This role will partner with Merchandising with Category Insights.
- The will be responsible for the following: mining secondary insights and AI tools to address merchant-driven category and subcategory insights questions.
- Developing and executing primary research (both qualitative and quantitative) for category teams.
- Plan research agendas in collaboration with business partners.
- Familiarity, experience, and usage of a range of research methodologies and analysis techniques (focus groups, shop-alongs, ethnographies, MaxDiff, Turf, Monadic testing, etc.).
- Use storytelling to turn insights into a compelling narrative that steers decision-makers towards what customers want/need.
- Serve as a subject matter expert in consumer research and category strategy.
