Job Title: Social Media Officer.
Job Description:
Our Client is looking for a sharp, creative, and hands-on Social Media Officer to manage social media content across Our Client and its sister companies. The role covers multiple projects, destinations, brands, and markets, with a strong focus on real estate, investment, lifestyle, and Saudi-focused communication. The ideal candidate is fast, organized, culturally aware, confident in both Arabic and English, and understands how to create content that works for the Saudi audience, including the right use of Saudi tone, expressions, and slang when needed.
Key Responsibilities:
- Manage social media content across Our Client and its sister companies.
- Plan, schedule, and publish content across Instagram, TikTok, LinkedIn, Snapchat, X, and other relevant platforms.
- Use social media scheduling tools to organize calendars, publish content, and manage multiple accounts efficiently.
- Create captions, short scripts, post copy, content briefs, and social media text in Arabic and English.
- Use AI tools to support content creation, visual concepts, copy development, and workflow efficiency.
- Develop content ideas, trends, hooks, and campaign concepts.
- Adapt content for different markets, with strong focus on Saudi Arabia.
- Create Saudi-relevant content that understands local culture, audience behavior, tone, and platform trends.
- Use Saudi slang and local expressions when suitable, while keeping the content aligned with the brand.
- Coordinate with designers, videographers, editors, agencies, and internal teams.
- Monitor engagement, comments, messages, trends, and competitor activity.
- Prepare monthly content calendars, performance reports, insights, and recommendations.
- Ensure all content follows each brand’s tone of voice, standards, and positioning.
Requirements:
- Proven experience managing social media accounts, preferably in real estate, lifestyle, investment, hospitality, or property sectors.
- Strong experience creating content for the Saudi market.
- Deep understanding of Saudi culture, digital habits, audience behavior, and what performs on Saudi social platforms.
- Ability to write in clear Arabic, Saudi-style Arabic when needed, and English.
- Good understanding of Saudi slang, local expressions, and how to use them naturally in content.
- Ability to manage multiple accounts, deadlines, and projects at the same time.
- Good understanding of real estate content, project launches, property campaigns, and lead-driven communication.
- Strong eye for trends, visuals, hooks, and audience behavior.
- Strong attention to detail and ability to follow brand guidelines.
Preferred Skills:
- Previous experience with a real estate developer, brokerage, agency, property platform, or hospitality brand.
- Basic video editing or content creation skills.
- Strong proficiency in AI tools is required.
- Comfortable working in a fast-paced environment with multiple stakeholders and shifting priorities.
- Understanding of paid social media is a plus.
