Director, Product Marketing at Rhino | Torre
Director, Product Marketing
Report
Rhino

Director, Product Marketing

Rhino
Posted by
Mariajosé Gómez
Emma highlights
This highlight was written by Emma’s AI. Ask Emma to edit it.
Full-time

Legal agreement: Employment

Compensation
USD99K - 182K/year
Non-negotiable
location_on
Hybrid (United States)
skeleton-gauges
You have opted out of job matches in .
To undo this, go to the 'Skills and Interests' section of your preferences.
Review preferences
Posted about 5 years ago

Requirements and responsibilities

• The role of the Director of Product Marketing involves performing activities such as product strategy and analysis, product positioning to target consumers, sales messaging development, competitive analysis, and product differentiation among others. • Develop product value prop, positioning, messaging and go-to-market strategy for customers, customer-facing teams, prospects, and sales • Work with Product, the wider Marketing team, Sales, Partner Success, and cross-functional teams to gather feedback, develop, and deliver clear messaging for Rhino’s products • Launch and promote new product to customers amplifying the message through multiple marketing channels • Create and maintain sales collateral and training materials, including case studies, pitch decks, training guides, videos, one-sheeters, presentations, marketing landing pages, promotional videos, client emails, webinars, and more • Create content that support our value prop and demonstrates our product and category leadership • Develop data-driven programs and campaigns aimed that drive onboarding, activation and retention of our B2B and B2C customers • Conduct market research and maintain pulse on competitive product offerings • Partner with the Partner Success teams to bring new releases and major product launches into the Rhino sales playbook and drive account expansion opportunities (up-sell/cross-sell) • Work closely with the Growth Marketing team to support campaigns that drive the pipeline • Grow and manage a team of product marketing managers and content writers
This job opening is closed.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)

Thank you

Thank you

check_circle

Payment confirmed

Torre Hunt

Torre Hunt

A member of the Torre team will contact you shortly

In the meantime, continue adding information to your job opening.