Director of Demand Generation (Remote Work) at Smart Savvy | Torre
Director of Demand Generation (Remote Work)
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Smart Savvy

Director of Demand Generation (Remote Work)

Smart Savvy
Posted by
Mariajosé Gómez
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Full-time

Legal agreement: Employment

Compensation
USD90K - 171K/year
Non-negotiable
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Remote (for Canada residents)
Remote (for United States residents)
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Posted about 5 years ago

Requirements and responsibilities

• In this global role, you will be responsible for drive the company’s SMB customer acquisition strategy to generate awareness and demand. • Lead and develop your team (content marketing, marketing operations and digital marketing) • Lead the development and execution of integrated online campaigns - from content production and syndication, to email marketing, to digital advertising, and more - to generate net new customer interest in the SMB space • Manage marketing program budgets to deliver, track, and measure effective ROI • Partner with Product Marketing to create compelling campaigns and messaging • Apply a metrics-driven approach to building, measuring and optimizing marketing programs • Own the demand generation tech stack, including Marketo, Salesforce, and other tools • Identify and test new methodologies, approaches and tactics to drive lead generation
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