Lume is a 5-year-old fast growing ecommerce deodorant and personal care brand that’s transforming the way that humans do hygiene. We joined forces with Harry’s, another disruptive brand with great people and infrastructure, to accelerate our growth.
We’re looking for a Digital Performance Marketing Manager to join our team and drive customer acquisition for both Lume and Mando via digital channels that may include: YouTube, Search, Shopping, Display, and Affiliate. You will own the strategy, creative development, execution, and optimization of marketing channels goaled on driving profitable new customer acquisition.
Responsibilities:
- Own and efficiently scale customer acquisition driven through Google properties (YouTube, Search, Shopping, Display, Discovery) and possibly other digital channels such as Affiliate.
- Consistently hit new customer growth, CPA, ROAS, and LTV targets.
- Identify, test, and scale new digital acquisition channels.
- Be in constant collaboration with the creative team to ideate and develop new ads, landing pages, and site experiences informed by customer and business insights.
- Drive continuous improvement by forming testable hypotheses, running experiments, mining data for optimization opportunities, and revising and evolving media buying strategies.
- Build and refresh granular performance reports to make the right optimizations on a daily basis.
- Take ownership over attribution modeling and identifying the “true” incremental return on investment of marketing channels you manage, balancing multiple measurement methodologies.
- Manage and get maximum leverage out of relationships with external partners.
- Compile industry research, competitive intel, information about new tools and opportunities, and produce recommendations for how to take advantage of these things.
