Web & Digital
- Manage day-to-day website updates across SweatWorks, Lifts, and Conquest Events.
- Build and update landing pages for campaigns, events, and lead-generation initiatives.
- Work within content management systems and web tools to make content, layout, and design updates.
- Help maintain strong user experiences and ensure websites stay current, accurate, and aligned with each brand.
- Collaborate with technical resources when projects require more advanced development.
Lifecycle, CRM & Marketing Automation
- Build and execute email campaigns, newsletters, nurture programs, and automated customer journeys.
- Support lifecycle marketing across prospects, customers, partners, and event audiences.
- Segment audiences and tailor messaging based on where people are in their journey.
- Manage lead capture, forms, workflows, automations, follow-up sequences, and other CRM processes.
- Help maintain clean, organized customer and prospect data and ensure campaigns and workflows are functioning as intended.
- Monitor performance and identify opportunities to improve engagement and conversion.
- Bring experience working within CRM and marketing automation platforms. Experience with GoHighLevel is a nice-to-have, but experience with comparable platforms and the ability to learn new tools quickly is equally valuable.
Integrated Campaigns
- Help plan and execute campaigns across social, email, events, paid advertising, and web.
- Coordinate messaging and creative across channels to create cohesive campaigns.
- Support organic and paid social programs, including campaign setup, creative development, and ongoing optimization.
- Assist with digital advertising campaigns and coordinate with internal or external specialists as needed.
- Support event marketing before, during, and after events, including promotion, registration, communications, and follow-up.
- Track campaign results and help identify opportunities to improve performance.
Creative & Design
- Create and adapt marketing assets for digital campaigns, social media, email, websites, presentations, advertising, and events.
- Work within established brand guidelines while adapting creative for different brands and audiences.
- Partner with internal and external creative resources on larger projects.
- Bring a strong visual eye and attention to detail to everything you produce.
Marketing Operations & Execution
- Own projects from brief through launch, keeping stakeholders informed along the way.
- Coordinate marketing activities across multiple brands, campaigns, and priorities.
- Help maintain marketing calendars, campaign documentation, and performance reporting.
- Work collaboratively with a distributed team while being comfortable taking ownership and moving work forward independently.
- Provide clear asynchronous updates so teammates understand project status, decisions, blockers, and next steps.
