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about 1 month ago
Requirements and responsibilities
Join One of the Fastest-Growing Brands in E-CommerceAbout AfinaAfina is one of the fastest-growing wellness brands in e-commerce and the #1 selling filtered showerhead brand on Amazon.We’re scaling aggressively across DTC, Amazon, retail, and subscription—and we’re looking for killers who want to build something massive.This is not a slow corporate job. We move fast, test fast, launch fast, and win fast.If you’re obsessed with performance marketing, retention, conversion, and driving revenue, you’ll fit right in.The RoleWe’re hiring a high-level Email & SMS Retention Manager to own lifecycle marketing and drive serious revenue growth through email and SMS.You’ll be responsible for increasing:Repeat purchasesSubscription & filter replacement revenueLTVCustomer retentionOverall CRM performanceYou’ll build and optimize high-converting flows, campaigns, segmentation, and retention systems that directly impact the bottom line.This role has massive upside for someone who wants ownership, speed, and the opportunity to grow with a breakout consumer brand.What You’ll DoOwn Afina’s email + SMS retention strategy end-to-endBuild and optimize flows in Klaviyo (welcome, abandoned cart, post-purchase, replenishment, win-back, VIP, etc.)Launch high-performing campaigns that drive revenue every weekBuild advanced segmentation and personalized customer journeysRun aggressive A/B testing across copy, offers, creatives, send times, and CTAsImprove retention, LTV, deliverability, and revenue per recipientOwn filter replenishment lifecycle campaignsWork closely with growth, creative, and CX teams to scale retention fastWhat We’re Looking For3+ years in email/SMS marketing for DTC or e-commerce brandsStrong Klaviyo experienceProven track record driving measurable retention and revenue growthStrong copywriting + conversion instinctsData-driven mindset with strong analytical skillsAbility to execute at high speed in a fast-growth startup environmentHighly organized, proactive, and obsessed with performanceWhy Join AfinaJoin a category-leading brand scaling extremely fastMassive ownership and direct impact on growthWork with a hungry, high-performance teamFast career growth opportunitiesCompetitive pay + bonuses + equity upsideRemote flexibilityFree Afina products + employee discountsIf you want to help build the next iconic wellness brand and scale a retention engine doing millions in revenue, we want to hear from you.
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