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25 days ago
Requirements and responsibilities
Afina is one of the fastest-growing e-commerce brands in the beauty space.In just 18 months, we’ve shipped over 250,000 showerheads and become the #1 seller on Amazon—by building products people genuinely love and obsessively improving how we bring them to market.We’re builders. Afina moves fast, tests constantly, and rewards ownership over titles. You’ll work with a small, high-performing team where your ideas turn into action quickly and your impact is visible every day. No red tape—just smart people solving real problems at scale.Founded by serial entrepreneur Ramon van Meer, Afina is backed by a track record of building multiple e-commerce brands that have generated over $200 million in revenue in the last five years, including a feature on Shark Tank. We’re here to build something category-defining—and we’re just getting started.Our missionMake clean, chemical-free water accessible to everyone—at home, in the shower, and wherever life takes you.Join One of the Fastest-Growing Brands in E-CommerceAfina is an 8-figure DTC wellness brand and the #1 selling filtered showerhead brand on Amazon.We’re scaling aggressively across DTC, Amazon, retail, and subscription—and we’re looking for an experienced Online PR Manager to help grow Afina’s brand awareness, media presence, and authority online.This is not a traditional corporate PR role.We want someone who understands:Reactive and Data CampaignsMedia outreachAffiliate partnershipsProduct seedingPerformance-driven partnershipsIf you know how to get brands featured in major publications, gift guides, reviews, and high-authority online media, keep reading.The RoleWe’re hiring an Online PR Manager to lead Afina’s digital PR and online partnership efforts.You’ll be responsible for securing media placements, building relationships with publishers and journalists, managing outreach campaigns, and increasing Afina’s online visibility across relevant publications and platforms.You’ll work closely with the growth and creative teams to help position Afina as a category-leading wellness brand.What You’ll DoDevelop and execute Reactive PR, Expert Commentary and Data CampaignsBuild and manage relationships with journalists, editors, publishers and affiliatesManage product seeding and influencer gifting campaignsIdentify partnership opportunities with publishers, blogs, newsletters, and affiliate platformsHelp grow high-authority backlinks, mentions, and earned media coverageWhat We’re Looking For2+ years experience in digital PR, online PR, influencer partnerships, or media outreachExperience working with DTC or e-commerce brandsStrong network of media, publisher, or creator relationships is a plusStrong communication and outreach skillsHighly proactive and resourcefulUnderstand how to write Bonus PointsExperience in wellness, beauty, skincare, or consumer productsExperience with affiliate platforms and publisher partnershipsExisting relationships with major online publications or editorsUnderstanding of SEO and backlink strategyExperience working with influencers or creatorsWhy Join Afina?Join one of the fastest-growing brands in e-commerceHigh ownership and direct impact on growthFully remote and flexibleCompetitive compensation and performance bonusesFast-paced startup culture with zero bureaucracyMassive opportunity for growth as the company scalesIf you know how to build buzz, secure media coverage, and grow brand authority online, we want to hear from you.
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