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about 1 month ago
Requirements and responsibilities
About the roleArchy is a Series B vertical SaaS solution revolutionizing the dental practice management space—giving dental providers AI agents and software that lets them do what they do best (be dentists!), while Archy handles the more technical sides of running their practice business.As our SEO Manager, you will be a key hire responsible for building the organic channel that puts Archy in front of dental practices when they start looking for a better way to run their office.You will be strong across strategy, content, and technical fundamentals. You will build a keyword-driven content program, keep the site technically healthy, and use AI tools and freelancers to produce more than a single person typically could.Job ResponsibilitiesSEO strategy and executionOwn Archy's SEO strategy, covering keyword research, competitive analysis, content prioritization, on-page optimization, and performance reporting.Identify content gaps against competitors and prioritize what to build across the funnel.Continuously optimize existing pages for rankings, CTR, and conversion.Work towards getting Archy mentioned on LLMs, structuring content so Archy gets cited and surfaced in AI-generated answers and tools like Gemini, ChatGPT, and Google AI Overviews.Content strategy and editorialBuild and manage a content calendar covering blog posts, comparison pages, and guides.Write and edit the highest-priority pieces yourself, and manage freelance writers to scale output beyond what one person can produce alone.Set a clear editorial bar for Archy content: useful to a dental audience, credible, and not generic.AI and workflow efficiencyUse AI tools to speed up research, content drafting, optimization, and reporting.Build repeatable workflows for content production so we can increase volume as the program grows.Monitor how AI-generated search experiences, including Google AI Overviews, Perplexity, and ChatGPT, are affecting visibility in our category, and adjust content and structure accordingly.Technical SEOOwn the technical SEO roadmap and work with our web team on implementation, covering site architecture, crawlability, page speed, internal linking, and indexation.Run regular site audits to find and prioritize issues holding back organic performance.Monitor Core Web Vitals, mobile usability, and structured data. You do not need to write the code (unless you want to!), but you need to know what to ask for.Link buildingBuild a link acquisition program focused on earning links from relevant dental industry publications, associations, and directories.Identify link opportunities through content-driven tactics, partnerships, and outreach to sites already covering practice management topics.Track domain authority progress and maintain a pipeline of active link-building targets.Measurement and reportingOwn our SEO performance reporting, covering rankings, organic traffic, leads, and content ROI.Use data to prioritize what to work on next and make the case internally for where to invest.Connect organic metrics to pipeline and revenue in a way that is easy for leadership to understand.Job Requirements4 to 7 years of experience in SEO, content marketing, or organic growth, ideally at a B2B SaaS or technology company.A track record of growing organic traffic and rankings in a competitive space, not just maintaining them.Fluency with tools like Ahrefs, Semrush, Google Search Console, Claude Code, and GA4.Strong content instincts. You can write well yourself and give useful feedback to others.Solid technical SEO knowledge. You can run an audit, identify issues, and work with an engineering team to fix them. Implementation is not expected to fall on you.Experience managing freelance writers or a content production system at scale.Comfortable using AI tools to speed up research, drafting, and optimization workflows.Familiarity with AEO and GEO concepts. You understand how to structure content to perform in AI-generated answers and have a view on how this changes content strategy.Familiarity with HubSpot or a comparable marketing automation platform.Comfortable in a startup environment where the playbook is still being written.What We OfferCompetitive salary and equity (some roles may be eligible for performance-based incentives or bonuses)Health, dental, and vision insurance401(k) planFlexible vacation policyRemote-friendly culture
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