Director of Brand at Antelope Pets

Consumer Insights & Brand StrategyStand up brand health tracking and use insights to drive investment, messaging, and channel strategyDeliver regular consumer, category, and competitive insights to senior leadership with clear, actionable recommendationsBuild scalable consumer listening frameworks that directly inform portfolio strategyDevelop segmentation strategies that improve media efficiency and messaging effectivenessEnsure brand positioning, identity, and voice remain consistent and refreshed across channelsBrand Management & GrowthOwn portfolio brand P&L, driving revenue growth while maintaining strong contribution marginsLead multi-year brand growth roadmaps with clear paths to increased household penetration and buy rateLead major brand repositioning and rebrand initiatives to return underperforming brands to growthOversee multiple brands through direct reports with full P&L accountabilityExecute integrated marketing plans to increase brand awareness and achieve revenue targetsIdentify and resolve margin erosion in partnership with Sales, Finance, and OperationsInnovation StrategyOwn and prioritize a rolling consumer-validated innovation pipeline delivering meaningful incremental revenue and margin annuallyExpand core platforms into adjacent and high-growth categoriesLead category expansion from validation through launch and post-launch performance trackingDrive incremental net sales from innovation across brandsSecure new product placements in key retail partners and expand distribution into priority channelsPortfolio & Channel StrategyLead marketing input into SKU rationalization and portfolio optimization to improve gross margin and eliminate low-performing SKUsDeliver margin expansion through pricing and portfolio mix optimizationIncrease overall SKU velocity through focused distribution and prioritizationPartner with Sales to build a prioritized product pipeline across Retail, E-commerce, and DTCProtect and grow key strategic accounts while reducing channel concentration riskLeadership & Special ProjectsCoach brand management team into independent brand leaders with full strategy and P&L ownershipBuild the brand function into a scalable center of excellence with clear frameworks and standardsProactively identify risks, surface trade-offs, and bring solutions that drive enterprise valueQUALIFICATIONS:8-10+ years of brand management, general management, or marketing leadership experience within CPG, ideally in food, wellness, or petProven ownership of brand or business P&L with demonstrated revenue growth and margin expansionExperience leading innovation pipelines that deliver meaningful incremental revenueStrong financial acumen with the ability to translate strategy into measurable P&L outcomesTrack record of leading cross-functional teams across Sales, Finance, and OperationsExperience managing and developing high-performing brand teamsEntrepreneurial mindset with comfort operating in a fast-paced, acquisition-driven environmentMBA preferredMust love dogs or cats (and treats!)This is a remote position; however, customers must reside in the United StatesWHAT WE OFFER:Connected remote-first culture with a highly engaged distributed workforceFlexible PTOCompetitive compensationMedical, dental, and vision insurance401K employer matchProfessional Development & Learning ProgramsHome Office StipendParental leave including pawternityDiscounted Antelope productsDiscounted pet insurance

Director of Brand

Emma

Requirements and responsibilities

Skills wanted:

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About Antelope Pets:

www.antelopepets.com/

Admin access needed

Payment confirmed

A member of the Torre team will contact you shortly