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Responsibilities
📣 Marketing Execution & Content Coordination
- Campaigns, posts, and initiatives are consistently organized, scheduled, and executed on time in alignment with the marketing plan.
- The annual marketing calendar is accurate and up to date, providing clear visibility into priorities and deadlines.
- Social content is published consistently across LinkedIn, Facebook, website, and other platforms, maintaining brand presence and reliability.
- Marketing timelines are tracked proactively, ensuring deadlines are met and deliverables do not fall through the cracks.
📊 SEO Optimization & Analytics
- Website pages, blog content, and marketing materials rank higher in search results through consistent application of SEO best practices.
- Search visibility and website traffic improve through consistent keyword research and thoughtful on-page optimization.
- Marketing performance is measurable and transparent through accurate tracking of website, social, and campaign analytics.
- Data-informed improvements are identified through regular review of performance metrics and shared to refine future marketing efforts.
- Marketing and sales tracking dashboards remain accurate, current, and actionable, supporting clear visibility into lead sources and campaign effectiveness.
💼 Administrative & Operations Support
- Provide consistent administrative and operational support across Journey Consulting, helping leadership stay organized and focused on strategic priorities.
- Assist with calendar management and meeting coordination to help leadership stay organized and prepared.
- Prepare prospective client research prior to meetings using AI resources.
- Draft timely, professional follow-up emails and communications using established templates.
- Maintain tasks, timelines, and workflows within ClickUp and Journey’s strategic management software, and assist in refining structures and automations.
- Update various spreadsheets, draft proposals from templates, and prepare meeting agendas and meeting minutes accurately and on time.
- Maintain standard operating procedures for marketing and administrative processes.
- Maintain clean, accurate contact lists within CRM and email systems to support reliable communication and reporting.
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