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Posted 5 months ago
Requirements and responsibilities
SummaryWe're looking for a Performance Creative Strategist to join Afina, one of the fastest growing e-commerce companies in the beauty space.We're hiring a Creative Strategist to scale our content engine, lead cross-functional creative initiatives, and drive performance through smart, innovative storytelling.This will be a fully remote position.You'd Be a Fit If:You have 2-5 years of experience in creative strategy, content, or performance rolesYou’ve scaled creative content at a high-growth consumer brand (bonus points if you've harnessed AI to do so)You're well organized and operate at high creative velocityYou love storytelling, but you live for resultsYou thrive in fast-paced, bottoms-up teamsYou have an eye for branding, detail, and copy, and can apply our customers' lens to everything you createKey Responsibilities:Drive content creation across channels by generating winning ads: lead concepting, copywriting, scripting, and directing for scroll-stopping videos and visualsScale creative output by owning content and asset velocity goalsDevelop playbooks, UGC frameworks, new formats, and test strategies to unlock fresh growthInterpret ROAS, CTR, hook rate, thumbstop rate, etc. to inform weekly creative optimizationsDemonstrate cross-functional leadership by aligning with Product, Marketing, Video, and CX to ensure creative integration and effectivenessUse AI to accelerate creative ideation, copywriting, and production workflowsDevelop strategic customer avatars and content that maps to key marketing funnel stages and brand goalsWhy Work at Afina?Afina has shipped over 250,000 showerheads in just 18 months and are the #1 seller on Amazon.Impact: Your ideas = business results + brand loveAutonomy: Craft creative strategy with room to buildTeam: Grounded, ambitious, and kind coworkers who get sh*t doneCompensationCompetitive base salary + Bonusses (based on ROAS targets)Free Afina productsHiring ProcessInitial ExerciseScreening InterviewCase Study AssessmentCultural Fit InterviewOffer with conditional Reference Check
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