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Posted about 2 months ago
Requirements and responsibilities
In this role, you will:
Experience:
- 4+ years experience in DTC growth, performance marketing, or brand growth.
- Proven track record scaling at least one acquisition channel with measurable revenue impact.
- Hands-on experience with TikTok (organic, paid, or TikTok Shop).
- Strong understanding of CAC, MER, ROAS, and contribution margin.
- Experience managing creator and affiliate partnerships.
- Ability to build and execute creative testing frameworks (UGC, hooks, iterations).
- Highly data-driven with strong analytical decision-making skills.
- Fluent English (written and spoken).
Brownie points for:
- Experience scaling TikTok Shop in the US market.
- Background in health, wellness, beauty, or lifestyle brands.
- Hands-on experience managing paid social budgets.
- Experience growing a personal brand or content channel.
- Familiarity with influencer outreach and affiliate platforms.
- Experience working with Amazon brands and understanding the halo effect.
- Strong copywriting for performance creatives and landing pages.
- Experience using AI tools for growth and content production.
Attributes:
- You are a builder at heart - someone who creates systems, not one-off wins.
- You take ownership like a founder, move fast, and focus on what actually drives revenue.
- You are analytical but creative, comfortable with ambiguity, and confident in making decisions based on data.
- You communicate clearly, share ideas openly, and constantly look for ways to improve performance.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)