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Posted 7 days ago
Requirements and responsibilities
This is a 100% remote work, full time Monday to Friday 8:30 AM to 4:30 PM PST (Los Angeles, CA timezone).
Role Type: Performance-Based E-commerce Growth.
About the Role:
- We are looking for a data-driven PPC Media Buyer & SEM Specialist to scale three high-growth e-commerce brands.
- Your mission is simple but critical: drive direct sales through aggressive, high-efficiency digital marketing campaigns.
- You will manage a diverse portfolio, including a mature women’s skincare line and two beauty brands with active Amazon listings.
- If you live in Meta Ads Manager, thrive on ROAS (Return on Ad Spend), and know how to drive a low CPA (Cost Per Acquisition), this is the role for you.
Key Deliverables & Responsibilities:
- Campaign Execution: Develop, launch, and manage high-converting Meta Ads (Facebook & Instagram) and SEM campaigns.
- Direct-to-Consumer (DTC) Growth: Drive a minimum of 20 verified product sales per brand/campaign monthly through strategic funnel optimization.
- Skincare & Beauty Specialist: Tailor creative strategies for a mature women’s skincare demographic and manage cross-channel traffic for brands with Amazon Storefronts.
- Budget & CPA Optimization: Continuously monitor and refine bidding strategies to achieve maximum efficiency and the lowest possible CPA within the allocated budget.
- Performance Tracking: Use GA4 (Google Analytics 4) and Meta Pixel/Conversion API to report on key performance indicators (KPIs) and attribute sales accurately.
Requirements & Qualifications:
- Proven Experience: 3+ years managing Paid Media budgets for e-commerce (Beauty/Skincare experience is a major plus).
- Platform Mastery: Advanced knowledge of Meta Ads Manager, Google Ads, and Amazon Attribution.
- Analytical Mindset: Expert-level ability to interpret data, perform A/B creative testing, and adjust strategies in real-time.
- Performance Marketing Focus: You prioritize Direct Response over "brand awareness"—you know how to make people click "Buy Now."
- Conversion Rate Optimization (CRO): Basic understanding of landing page design to ensure traffic converts at the highest rate possible.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)