Summary
We're a fast-growing $20M/year natural health and wellness brand expanding into Spanish-speaking markets. We're building the founding Spanish creative team to bring our proven direct-response system to a massive, passionate audience that deeply values natural remedies and ancestral healing wisdom.
If you're a native Spanish speaker with sharp copywriting instincts, a passion for natural health, and an eye for what converts. this is your chance to lead creative strategy for an entirely new market from day one.
What You'll Do:
- Concept & Copy: Create punchy headlines, hooks, and 1-2 minute ad scripts in Spanish for Facebook, TikTok, and YouTube targeting Spanish-speaking audiences (US Hispanic, Mexico, Spain, Latin America)
- Cultural Localization: Adapt winning English ads for Spanish markets while honoring cultural nuances "remedios de abuela," traditional healing practices, and regional language differences
- Creative Strategy: Deconstruct top-performing health ads in Spanish-speaking markets and pitch fresh angles, formats, and storyboards that resonate with Hispanic cultural values
- Research & Swipe-Building: Build and maintain a Spanish-language swipe file of winning health ads, landing pages, and content trends from competitors and adjacent brands
- Iterate & Test: Turn performance data into rapid creative variations - new hooks, lead lines, CTAs, and offers optimized for Spanish-speaking customers
- Cross-Team Collaboration: Work with video editors, media buyers, and the English creative team to ship new Spanish ads every week.
Must Have Traits
- Native Spanish Speaker: Fluent written and spoken Spanish with cultural fluency across Spanish-speaking regions.
- Conversational English: Strong enough English to coordinate with our international team and learn from our existing creative systems
- Health & Wellness Passion: Personal interest or professional experience in natural remedies, herbal medicine, wellness, or supplements - you genuinely believe in what we sell
- Low Ego, High Curiosity: Ready to learn our proven frameworks, take feedback, and chase results over creative credit
- Outcome-Focused: You obsess over ad performance (ROAS, CTR, hook rate) more than output volume
- Self-Directed: Comfortable working remotely, hitting deadlines, and asking smart questions without hand-holding
- Detail Sharpness: Typos, compliance red flags, and weak claims bother you—you ship clean, credible copy
- Experience creating and scaling ads on Meta, TikTok and Youtube
Nice to Have Skills
- Experience creating ads for health, wellness, or supplement brands in Spanish-speaking markets
- Familiarity with ad spy tools (AdLibrary, Foreplay, Minea)
- Knowledge of VSL/VLR, RMBC, or other direct-response frameworks
- Understanding of Meta/Facebook advertising best practices
- Experience writing for 50+ demographic
- Bonus points for including your favorite natural remedy somewhere in your application
What We Offer
- Fully Remote, Full-Time Role: Work from anywhere in the Spanish-speaking world
- Competitive Compensation: $2,500 to 3,500/month base + bonus based on the contribution margin from your winning ads (top performers earn significantly more)
- PTO policy: 24 days per year (2 per month) + 4 sick days.
- Founder Level Impact: You'll be the first Spanish creative strategist—help us build this division from zero
- Hands-On Training: Learn our proven ad research and creative systems that drive millions in revenue
- Mentorship: Direct access to our lead creative strategists
- Growth Path: Clear advancement opportunities as the Spanish division scales
Why This Role Matters
The Hispanic market has a deep cultural connection to natural healing "los remedios de la abuela" are already part of daily life. You'll help us bring organized, science-backed natural remedies to millions of Spanish speakers who are actively seeking this knowledge. One customer told us: *"Latin people, especially the elders, love to make natural remedies for their families. You'd have a huge audience."*
You'll prove them right.
If you're ready to launch a new market, ship high-impact creative, and see your Spanish copy drive millions in revenue, we want to meet you.
