Enrique Pardo Uribe
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Growth Marketing Leader | Paid Social & Full-Funnel Growth
Bogota D.C., Colombia
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Résumé
Jobs
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Head of Spanish Market Expansion verified_user Verified experience public Remote experienceAncient RemediesFeb 2026 - Sep 2026 (8 months)I lead Spanish market expansion with a growth first approach, taking work from market validation through execution. My focus is building repeatable acquisition and experimentation systems, then using tight measurement loops to turn insights into faster iteration across creative, funnel, and performance.
In this role, I own go to market decisions for Spanish-speaking audiences in Latin America and the US Hispanic market, including market prioritization, positioning, and launch sequencing. I also lead the localization of core assets across the book and funnel ecosystem, making sure messaging stays clear, consistent, and compliant in a health related category. To move quickly without sacrificing quality, I coordinate a remote team a- Senior Social Analyst (Growth Operations & Paid Social Strategy)Publicis Global DeliveryFeb 2025 - Feb 2026 (1 year 1 month)Led growth operations and paid social strategy for enterprise clients, with $400,000+ in monthly ad spend across Meta and Pinterest. I made sure campaigns went out on time and without errors, and I mentored a team of 6 analysts in performance marketing execution.
I also ran delivery operations for 900+ creative assets a month across a 60-person team, which taught me a lot about process design and cross-functional coordination. Big budgets, complex clients, lots of moving parts. - Media Operations Specialist (Growth & Paid Acquisition) public Remote experienceLabeliumJan 2024 - Feb 2025 (1 year 2 months)As a Media Operations Specialist (Growth & Paid Acquisition), I drove paid acquisition strategies for fashion and luxury brands across the US and Canada markets, managing over $150,000 in monthly ad spend. I designed and implemented systematic testing frameworks across Meta, TikTok, and Pinterest to optimize customer acquisition costs and ROAS, achieving a remarkable 7x return on some campaigns through continuous experimentation and performance analysis. The role focused on identifying scalable strategies, involving hypothesis testing, budget reallocation based on cohort performance, and pinpointing the creative angles and audience segments that drove profitable growth. Collaborating closely with brand clients enhanced my ability to transla
- CMarketing Director public Remote experienceCoach con AngelesApr 2020 - Jan 2024 (3 years 10 months)As the Marketing Director, I built the entire growth system for this B2C coaching business from scratch, successfully scaling it to 23,000 email subscribers, 20,000 Facebook followers, 8,000 Instagram followers, and 5,000 YouTube subscribers, all while maintaining a remarkable 6x ROI on an average monthly budget of just $330. I owned every aspect of the marketing strategy, including paid acquisition on Meta, email nurture sequences, marketing automation setup, CRM architecture, conversion optimization, and referral mechanics. I built the sales process myself, writing the scripts, objection-handling responses, follow-up sequences, and the CRM pipeline that tracked every lead from the first ad to the closed sale, ensuring every conversation w
- DGrowth Marketing AdvisorDiego Lasernas Bogotá Council CampaignJan 2019 - Oct 2019 (10 months)Led the digital acquisition strategy that helped build a voter base of 18,500 votes, 5th highest on the Alianza Verde list, the most voted party on that election. I helped execute multi channel outreach across paid social, email marketing, WhatsApp campaigns, and in person conversion events.
This was my first real experience managing end to end digital growth for a complex campaign with tight deadlines and clear metrics. I learned how to move fast, test messaging across different audience segments, and coordinate between digital channels and on the ground events. Also did a lot of issue research and messaging strategy to figure out what actually resonated with voters. Turns out political campaigns and performance marketing have a - Journalism InternLa Silla VaciaJun 2018 - Dec 2018 (7 months)Researched and wrote 23+ long-form articles on policy issues affecting Bogotá and Cundinamarca. I learned how to take complex topics, figure out what audiences actually care about, and translate everything into clear narratives that people want to read. The skills transferred directly to growth marketing: understanding your audience, testing what messages resonate, and using data to guide your storytelling. Turns out good journalism and good marketing copy aren't that different.
Education
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- Master's in Business Administration (MBA)Universidad de los AndesJul 2024 - Dec 2025 (1 year 6 months)Pursuing my MBA with a focus on business strategy and customer experience. The program is helping me connect six years of growth marketing execution with the strategic thinking needed to scale businesses and create better customer outcomes. It's the perfect bridge between tactical execution and long-term strategic planning. Graduating December 2025.
- Máster en Marketing Digital, Marketing public Remote experienceInesdi business techschoolNov 2021 - Nov 2022 (1 year 1 month)I did this Master's in Barcelona right as I was scaling Coach con Ángeles, which was perfect timing. The program covered digital business models, consumer behavior, and multi-channel strategy, but the real value was being able to test everything immediately. I'd learn about paid acquisition frameworks in class, then go home and run the experiments with real budgets. It gave me the strategic vocabulary and frameworks I didn't have as a self-taught marketer, and honestly made me much better at my job.
- IINDEPENDENT DIGITAL MARKETING STUDIESJan 2020 - Nov 2022 (2 years 11 months)
- Government and Public AffairsUniversidad de los AndesJul 2015 - Dec 2021 (6 years 6 months)Activities and societies: Elected as one of two student representatives on the university's highest decision making body. Led the creation of an undergraduate consulting center to diversify the institution's revenue streams. Early lesson in building things from scratch and understanding organizational economics.Activities and societies: Elected as one of two student representatives on the university's highest decision making body. Led the creation of an undergraduate consulting center to diversify the institution's revenue streams. Early lesson in building things from scratch and understanding organizational economics.
Studied government, public policy, and how institutions actually work. This degree taught me how to analyze comp - High School DiplomaGimnasio ModernoJan 2010 - Jan 2012 (2 years 1 month)