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Posted 7 months ago
Requirements and responsibilities
At Softgic, we work with the best: with those who create, with those who love what they do, with those who give 100% in their attitude—because that is our #Coolture. Join our purpose of making life easier through technology and become part of our team as a Marketing and Communications Manager.
Responsibilities:
* Develop and implement integrated marketing and communication strategies across digital and traditional channels.
* Manage and execute email marketing campaigns using tools such as Constant Contact and Mailchimp.
* Create, edit, and coordinate marketing content for newsletters, websites, social media, and sales collateral.
* Create white papers and/or case studies.
* Support in-house design needs, including visuals for digital campaigns, until the design role is fully transitioned.
* Ensure brand consistency and adherence to visual identity and messaging guidelines.
* Collaborate with cross-functional teams including sales, product, and leadership to align marketing efforts with business goals.
* Analyze campaign performance using tools such as Google Analytics and email analytics dashboards, and prepare performance reports.
* Coordinate communication schedules, content calendars, and deadlines for key initiatives.
* Manage vendor and media relationships when necessary.
* Contribute to internal communication strategies and employee engagement initiatives.
Requirements:
* Bilingual communication skills (English C1 or C2 proficiency level and Spanish).
* Proficiency with email marketing platforms (Constant Contact, Mailchimp).
* Experience using digital analytics tools (Google Analytics, platform-specific analytics for email/social media).
* Basic graphic design skills and familiarity with design tools (e.g., Canva, Adobe Suite).
* Strong writing and editing skills across formats and audiences.
* Project management abilities with strong attention to detail (PMP certification not required).
* Familiarity with recruitment marketing principles.
* Experience with A/B testing (optional).
* Collaborative team player with the ability to work across departments.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)