Freelance Marketing Lead, Random Golf Club3 to 6 month contract, with view to extendAbout RGCRandom Golf Club is building a different kind of golf community. We exist for the players the traditional game forgot to talk to. Our edge is cultural, our voice is ours, and we move faster than the industry around us. We run events, we make content, we build partnerships, and we're growing quickly.The roleWe're looking for a Freelance Marketing Lead to own the marketing function end to end while our brand and creative output is led separately. You'll be the operator that turns our brand and creative work into measurable growth. Members, attendance, signups, engagement, revenue. If brand and creative is the engine, you're the fuel system and the wheels.This is a hands on role. You'll be running things yourself, not delegating, with full ownership of how RGC performs across every owned and paid channel.What you'll ownThe marketing calendar across the year, tied to events, drops, partnerships and brand momentsCRM and lifecycle marketing, from acquisition through to retentionPaid media strategy and execution across social, search and any other channels that earn their placeEmail and newsletter strategy, calendar and performanceOrganic social distribution strategy, working closely with the brand and creative team on what gets pushed whereSEO and the marketing side of the websiteAnalytics, attribution and reporting, with a clear point of view on what's working and what isn'tBudget management for marketing spendWhat you won't ownBrand strategy, creative output, tone of voice and visual identity sit with the Head of Brand. Commercial partnerships and sponsorships sit with our Commercial Director and Head of Partnerships. You'll work closely with all of the above.Who we're looking for5 to 8 years in marketing, ideally with time in a challenger brand, DTC business, or culturally credible lifestyle brand where you've had to do everything yourselfA genuine operator. Someone who can build a paid campaign, write a CRM flow, brief a developer, read a dashboard and tell us what to do nextDeep golf literacy. You play, you watch, you know the players, the tours, the brands and the culture. This isn't a role where you can learn the audience on the jobSharp judgement on what's on brand and what isn't. You'll be the second pair of eyes on a lot of workComfortable in a small team where you own outcomes, not just inputsFluent with the tools: Klaviyo or equivalent, Meta and Google ads, GA4, Shopify or similar, the usual analytics stackThe shape of the engagementFreelance, 3 to 6 months initially, with the intention to extend if it's working for both sides.5 days a week, full time.Salary to be discussed on application
