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4 days ago
Requirements and responsibilities
Key Responsibilities:Own marketing performance reporting and deliver actionable insightsAnalyze digital campaigns across Google Ads, PPC, and social media channelsBuild and maintain dashboards using Looker, GA4, and BigQueryMonitor marketing KPIs and identify optimization opportunitiesAnalyze A/B testing results and provide strategic recommendationsSupport attribution analysis using Northbeam and other marketing toolsRespond to ad-hoc reporting requests from cross-functional teamsTranslate complex data into clear business recommendationsCollaborate closely with marketing, e-commerce, and performance teamsRequirements:5+ years of experience in Marketing Data AnalyticsStrong expertise in Google Ads, GA4, Looker, and BigQueryAdvanced knowledge of marketing performance metrics and attributionExperience designing and analyzing A/B testsSQL proficiency, especially within BigQueryStrong analytical and problem-solving skillsExcellent English communication skillsAbility to work independently with minimal supervision
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