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Posted 5 months ago
Requirements and responsibilities
Company DescriptionEVERSANA INTOUCH® is a global, full-service marketing agency network serving the life sciences industry, and is the first – and only – agency network to be part of a fully integrated commercialization platform through EVERSANA®. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients. We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need. We embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.Job DescriptionWHAT DOES A DIRECTOR, STRATEGIC PLANNING DO?Acting as the voice of the customer at EVERSANA INTOUCH, the Planning Director is a strategic leader-practitioner for assigned brands. This person is collaborative to the core and may struggle to resist the pull of an empty whiteboard. Unfazed by ambiguity, they can cut through the noise to get to the root of the issue. The Planning Director is an expert excavator when it comes to research, with a penchant for distilling data to the simplest insights. The ideal candidate understands the art + science of planning with a distinct preference of leading with data and logic first. Ultimately, this person will influence and challenge clients and internal teams to bring about change. They will be persistent in their persuasion and passionate in their approach to inspire client and internal teams to great work.Work side-by-side with account and creative partners to crystallize client needs and business opportunitiesUtilize powerful analytical skills to rapidly synthesize large quantities of information, bring forward critical observations and insights, and ensure that strategic conclusions and opportunities are grounded in data for every stage of the problem-solving processTranslate findings into insights to fuel strategic communication and great creativeAnswer key questions about how the customer behaves across all channels and how brands play a meaningful, influential role in their journeyEstablish solid relationships with cross-functional subject matter experts and glean deep understanding of their roles and contributions to bring a depth of rich expertise to strategic recommendationsDevelop and articulate strategies that inspire innovative work, including brand strategies; patient, caregiver and HCP journeys; comprehensive multichannel plans and ad hoc assignmentsEstablish self as a planning subject matter expert in the eyes of internal counterparts and clients – an expert in pharma, assigned brands, audiences, landscape and category trendsConnect digital to all aspects of business to drive growth opportunitiesHave well-formed opinions to help guide multi-discipline teams regarding data-driven marketing, mobile, social and general marketing trends that influence client workShepherd strategies and behavior insights through all stages of development to creative outputLead workshops, both internal and/or client-facing, taking the lead in designing, facilitating and moderating to achieve client goalsBalance multiple simultaneous projects and assignmentsExercise sound judgmentRally all teams and effectively lead, influence, and negotiate across different disciplines to drive an focused agenda and achieve desired outcomesDemonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.All other duties as assigned
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