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Posted 4 months ago
Requirements and responsibilities
Role Summary:The Field Marketing Manager will be an integral part of the Marketing team and responsible for developing and executing a regional marketing plan designed to generate demand and pipeline in support of the company’s growth targets. You will collaborate with the Sales team to understand the field focus accounts, sales priorities, and top channel partners so you can define and determine the optimal marketing plan—including virtual events, live events, digital programs and activities including webinars, regional content syndication, and various end-user demand generation activities with channel partners.The role is essential in guiding regional program development, ensuring sales management is kept aware of marketing strategies, and proactively driving alignment between the field and corporate marketing. This individual will work cross-functionally with members of the sales, marketing, partner and customer success teams to define the regional marketing strategy. Additionally, this position will be responsible for actively measuring performance and ROI. This individual will report to the VP of Growth Marketing.Location: Singapore or AustraliaWhat You'll Do:Partner with sales to execute regional events and field marketing campaigns that reach target accounts within the APJ region to drive pipeline and bookings.Manage the complete project lifecycle, from start to finish, encompassing all aspects: scheduling, logistics planning, vendor management, invoicing, material distribution, and on-site activation.Ensure lead capture at all events is done accurately and timely.Represent Zimperium at trade shows, conferences, partner-events and customer-facing events.Clearly communicate objectives, project status and updates to team members and attending event staff.Collaborate closely with sales teams to boost APJ sales, developing targeted marketing strategies for strategic accounts and priority markets.Manage the inventory, procurement, and development of all marketing materials intended for events and customer use.Seek out and execute co-marketing initiatives, partnering with clients to maximize campaign effectiveness.What You'll Need:Proactive and confident communicator with a personable demeanor.Proven ability to lead teams and direct on-site operations effectively.Exceptional organizational skills and keen attention to detail.Highly adept at managing simultaneous projects and meeting deadlines.Experience with account-based marketing tools (Demandbase, 6Sense)Hands on experience with Hubspot, Salesforce.comChannel marketing experience (3+ years)About the Company:Zimperium® is an industry leader in enterprise mobile security, being the first and only company to provide a complete mobile threat defense system that offers real-time, on device world-class protection against both known and unknown next generation of advanced mobile cyberattacks and malware.
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