Essential Responsibilities:Oversee the development and implementation of product marketing strategies for bioanalytical testing services, including market positioning, value proposition articulation, and competitive analysisSpearhead the go-to-market strategy for new services launches, including timeline management, cross-functional alignment, and performance trackingLead the production of thought leadership articles, whitepapers, and educational content by working with SMEs, external writers, and agenciesMonitor and coordinate with the digital marketing team to ensure all content describing services, value propositions, and scientific capabilities is up to date across the website, ads, email campaigns, nurture sequences, and other digital channelsDirect the planning, production, and launch of webinars, including topic selection, speaker coordination, promotion, and post event analysis to drive lead generation and engagementConduct market research and analysis to identify trends in bioanalytical testing, pharma scientist needs, and competitive landscapes to inform marketing initiativesFoster collaboration across marketing, sales, operations, and scientific teams to align on messaging and go to market plansProvide executive level insights and recommendations to senior leadership on service marketing performance, market opportunities, and strategic adjustmentsCollaborate with scientists and subject matter experts SMEs to create PowerPoint slides, collaterals, and presentation materials for customer engagements and sales supportDevelop and deliver training programs for internal teams on bioanalytical science, marketing best practices, and service offerings to enhance sales effectivenessAdditional Responsibilities:Other duties as neededMinimum Preferred Qualifications:Education/Experience:Bachelor's degree in Marketing, Life Sciences, Biology, Chemistry, or related field; Master's degree or MBA preferred8 years of product marketing experience, with at least 5 years in life sciences, biotech, pharma, or CRO/CDMO environmentsSkills:An understanding of the drug discovery and development process, market requirements and customer needsRequires strong and efficient organizational skills to multitask effectivelyIndividual initiative, strategic and creative thinking, and problem solving skillsPrior experience working with cross functional teams is a mustStrong communication and presentation skills, both verbal and writtenSupervisory Responsibility:This position will not have direct reports.Supervision Received:Infrequent supervision and instructionsFrequently exercises discretionary authorityWorking Environment:Remote, located in North CarolinaOccasional travel requiredPosition Type and Expected Hours of Work:This is a full-time positionSome flexibility in hours is allowed, but the employee must be available during the core work hours as published in the BioAgilytix Employee HandbookOccasional weekend, holiday, and evening work requiredBENEFITS AND OTHER PERKSMedical Insurance (HDHP with HSA; PPO), Dental Insurance, Vision Insurance, Flexible Spending Account (medical; dependent care), Short Term Disability | Long Term Disability Life Insurance, Paid Time Off (4 weeks per year), Parental Leave, Paid Holidays (9 scheduled; 5 floating), 401k with Employer Match, Employee Referral ProgramCOMMITMENT TO EQUAL OPPORTUNITYBioAgilytix provides equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, service in the military, or any other group protected by federal, state, or local law.AI DisclaimerWe may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
