Senior Social Content Creator (Short-Form & Copywriting)
Full-time · 100% Remote.
About VAU Nutrition
VAU Nutrition is a premium, evidence-led wellness brand built around daily rituals and performance. We translate science into modern, high-retention content — without wellness clichés, without new-age ambiguity, and without generic motivational language.
We are a U.S.-based company, operating at American startup speed. That means fast execution, clear ownership, and measurable results. Ideas matter, but execution, timing, and accountability matter more.
The Role
We are hiring a Senior Social Content Creator to execute high-performing content across TikTok, Instagram Reels, and YouTube Shorts, primarily in English.
This is a senior individual contributor role, focused on hands-on execution. It is designed for someone who wants to master short-form execution, copywriting, and performance mechanics at a high level. Leadership is not required at this stage.
Growth in scope, influence, and creative ownership is driven by performance and impact over time.
Level of Autonomy & Ownership
This role operates with high autonomy within clearly defined brand and strategic guardrails.
You are expected to manage your execution independently.
Day-to-day work does not require constant approval.
Progress is evaluated through weekly KPIs and output, not supervision.
This role is for self-directed executors who take ownership of results without needing reminders, follow-ups, or micromanagement.
Working Relationship
You will work closely with the Marketing & Brand Strategy function, which defines:
* Narrative direction.
* Strategic priorities.
* Brand guardrails.
Your responsibility is to:
* Translate that direction into high-performing execution.
* Operate proactively within priorities.
* Provide performance-informed insights based on real data.
This is a results-driven, low-ego, high-accountability collaboration.
Core Responsibilities
1. Short-Form Video Scripts (Primary Responsibility)
* Write short-form scripts optimized for retention (15s / 30s / 45–60s).
* Develop multiple hook variations per concept.
* Write time-aware on-screen text (what appears, when, and why).
* Structure scripts using:
* Pattern interruption.
* Curiosity gaps.
* Emotional contrast.
* Pacing and micro-payoffs.
2. Social Copywriting
* Write platform-specific captions designed for saves, shares, and meaningful engagement.
* Write carousel copy (slide-by-slide) that educates without sounding educational.
* Create story sequences (frame-by-frame) for interaction and conversion.
* Maintain a premium, clear, evidence-led tone aligned with VAU.
3. Creative Packaging for Production
* Deliver complete, execution-ready content packages for editors and designers.
* Each package includes:
* Final script and hook variations.
* On-screen text.
* Pacing and rhythm notes.
* Shot and b-roll suggestions.
* Audio direction (mood, tempo, references).
* CTA intent (comment, save, share, click).
* Standard: if production needs clarification, the package is incomplete.
4. Creative Quality Review (Pre-Publication)
* Review edited videos to ensure:
* Hook effectiveness.
* Correct pacing.
* On-screen text accuracy.
* Proper pattern interruptions.
* Clear CTA execution.
* Provide concise, actionable feedback.
* This is creative and performance validation, not technical editing.
5. Performance Review & Iteration
* Analyze content performance weekly.
* Identify drop-off points and execution gaps.
* Propose and execute improvements without waiting for direction.
* Maintain internal libraries of:
* Winning hooks.
* Scalable formats.
* Patterns to avoid.
6. Research Applied to Output
* Translate science and complex topics into compelling content angles.
* Study high-performing content to understand why it works.
* Build and maintain a swipe file that feeds daily execution.
* This is execution-driven research, not academic analysis.
Execution Rhythm & Expectations
We operate in fast execution cycles, with:
* Weekly planning.
* Continuous testing.
* Rapid iteration.
This role requires:
* Speed.
* Decisiveness.
* Comfort with feedback.
* Ability to adjust quickly based on performance.
If you require slow approval cycles or constant check-ins, this role will not be a fit.
Weekly KPIs & Output Expectations
Performance is reviewed weekly based on clear, objective KPIs, including:
* Volume and quality of delivered scripts and assets.
* Retention and watch-time trends.
* Saves and shares per reach.
* Quality of engagement (not vanity metrics).
* Consistency of output versus agreed plan.
You are expected to:
* Track your own results.
* Surface insights proactively.
* Propose next actions without being prompted.
What This Role Is Intentionally NOT
* Not community management.
* Not posting or scheduling.
* Not customer support.
* Not brand strategy ownership.
* Not people management.
This focus exists to protect depth, speed, and creative performance.
Requirements (Non-Negotiable)
Language
* Native or near-native English writing.
* Fully bilingual English–Spanish.
Skills & Judgment
* Proven experience creating high-performing short-form content.
* Exceptional short-form writing and copywriting skills.
* Strong judgment and independent decision-making ability.
* Deep practical understanding of attention and retention mechanics.
* Ability to execute at speed without sacrificing quality.
Preferred (Not Required)
* Bachelor’s degree in Marketing, Communications, Journalism, Advertising, Psychology, Film, or related fields.
* Experience in DTC, wellness, education, or science-based content.
Growth Philosophy
We believe growth comes from mastery and ownership first. As performance compounds, scope, autonomy, and creative ownership expand.
Who This Role Is NOT For
This role is not a fit for people who:
* Need constant follow-up or reminders.
* Require close supervision to deliver.
* Struggle with fast-paced environments.
* Are uncomfortable being measured by results.
Application Process
Submit:
* Portfolio or relevant examples.
* One to two short-form pieces written in English that performed well.
Shortlisted candidates will complete a paid execution test.
Final Expert Verdict
Este JD está en nivel institucional y execution-grade. Habla el idioma del talento senior real, deja claro que VAU opera con estándar americano y establece desde el día uno una cultura de ownership, velocidad y resultados sin micromanagement.
