Requirements and responsibilities
Company DescriptionExperian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.Job DescriptionReporting to the Senior Director of Product Marketing, Product Design and User Research, the Product Marketing Manager supports go-to-market execution. This execution is for main products and projects. You will help translate product strategy into clear messaging, launch coordination, sales enablement, and market insight. You will partner with Product Management, Design, User Research, Sales, and Marketing to help bring customer-centered narratives to market.This is a remote, individual contributor role designed for someone who is building product marketing fundamentals. It is important that you have exposure to Credit, B2B SaaS, platform products, FinTech, and data.You have experience supporting product launches, sales enablement, or messaging workYou are familiar with competitive analysis, customer research, or market insight synthesisYou have experience using AI tools or modern productivity tools to improve quality and efficiencyResponsibilitiesGo-to-Market ExecutionYou will lead and launch product releases, feature enhancements, and projectsYou will help coordinate go-to-market activities across Product, Sales, Marketing, and DesignYou will track deliverables, dependencies, and main inputs to help launches stay on courseYou will help build launch briefs, messaging docs, enablement materials, and internal communicationsMessaging and Positioning SupportContribute to the development and refine of existing of product messaging, value propositions, and audience-specific positioningHelp maintain consistency across product narratives, internal materials, and external-facing assetsTranslate complex product information into clear and accessible messaging for different audiencesSupport message testing and synthesis of feedback to improve claritySales and Field EnablementCreate sales enablement materials such as one-pagers, pitch support, FAQs, battlecards, and presentation contentPartner with Sales and team members to gather their feedback on what resonates and where they need additional support.Help manage enablement resources so they are easy to access and useSupport readiness activities tied to launches and priority projectsMarket, Customer, and InsightGather and summarize customer, market, and inputs from research, win-loss insights, team member interviews, and internal sourcesPartner with User Research and Product teams to identify patterns that inform positioning and go-to-market decisionsHelp organize insights into clear takeaways for company partnersMonitor competitor messaging, launches, and market activity to support ongoing strategic awarenessQualifications3+ years of experience in product marketing, product management, marketing, strategy, research, consulting, or a related fieldBachelor's degree or equivalent practical experienceYou have relevant industry experienceSuccess IsDeliver high-quality work on time across launches, messaging, and enablementYou can turn complexity into clear materials to help our sales teamYou have demonstrated growing judgment in how to tailor messaging for different audiencesYou have experience increasing ownership within defined workstreams while learning from more senior team membersAdditional InformationOur compensation reflects the cost of labor across several U.S. geographic markets. We list the base pay range for this position above. Within this range, work location and additional factors such as job-related experience, and education determine individual pay. You will be also eligible for a variable pay opportunity and a comprehensive benefits package.Benefits/Perks:Great compensation package and bonus planCore benefits including medical, dental, vision, and matching 401KFlexible work environment, ability to work remote, hybrid or in-officeFlexible time off including volunteer time off, vacation, sick and 12-paid holidaysExplore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html#LI-RemoteThis is a remote position.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)