Head of Growth at Deer Designer | Torre
Head of Growth
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Deer Designer

Head of Growth

Deer Designer
Posted by
Louise Landicho
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You'll build a predictable growth engine, owning the full revenue journey from strategy to execution.
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Full-time

Legal agreement: Contractor

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Compensation
USD40k - 60k/year
Negotiable
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Remote (specific timezone)
public
GMT-10:00 to GMT-02:00
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Posted 14 days ago

Requirements and responsibilities

Deer Designer is a design subscription for mid-market marketing teams: a Creative Director-led team for a flat monthly fee. We have been around since 2018. The model works. What does not exist yet: a real growth engine. The Role: - The role sits at the center of one thing: revenue. - You are the person responsible for turning Deer Designer from "a model that works" into a predictable, scalable growth engine. - That means owning the entire journey, from first touch to closed deal to expansion, without hiding behind channels, teams, or vanity metrics. - You will operate as a hybrid of marketer, seller, and operator: creating demand, converting it, and building the systems that make it repeatable. - This is not a coordination-first role. - It is a hands-on, zero-fluff position for someone who can think strategically, execute quickly, and tie everything back to pipeline and revenue. What Success Looks Like: Week 1: - No campaigns. - No "ideas." - Just reality. - Interview top clients. - Review calls, churn, pipeline (if any). - Map the full customer journey. - Write a POV: what is working, what is not, what you will do next. Month 1: - Find signal fast. - Launch outbound (you write it, you send it). - Set up CRM + define MQL/SQL. - Launch simple referral motion. - Turn client insights into 1–2 real case studies. - Start founder-led content (you guide it). - Outcome: 10–30 qualified conversations booked. Months 2–3: - Build something repeatable. - Hire first AE (and actually give them pipeline). - Launch comparison pages (vs agency, freelancers, in-house). - Run first paid acquisition tests. - Activate referrals + partnerships. - Define sales process, qualification, handoffs. - Outcome: consistent pipeline + 1–2 channels that work. Months 4–6: - Scale what works. - Double down on winning channels. - Build content engine. - Improve CAC + attribution. - Create expansion motions (upsells, add-ons). - Outcome: $20K+ new MRR/month from growth. Ongoing: - You own the number. - Full funnel. - No silos. Must-haves (non-negotiable): - Strong English communication skills. - 4+ years in B2B SaaS growth (subscriptions preferred). - Has personally built pipeline (not just “managed a team”). - Has closed deals themselves. - Has owned a number (pipeline or revenue). - Can write outbound that gets replies. - Understands CAC, LTV, payback, NRR without Googling. - Can set up CRM + basic attribution from zero. - Has hired and led small teams (2–5 people). Strong Preference: - Sold to marketing leaders (CMO, VP Marketing, etc.). - Experience creating demand in a “new category.” - Agency / creative / design background. - Understands founder-led content (especially LinkedIn). - Sold subscriptions / mid-market deals. - Managed SDRs and AEs. What You Will Actually Be Doing (day-to-day): - You report directly to the CEO and are reviewed quarterly against agreed revenue milestones. - Talking to customers weekly (not quarterly “research”). - Writing outbound and iterating on it constantly. - Running calls and closing deals yourself. - Building simple systems first (not overengineering). - Killing channels quickly when they do not work. - Turning insights into messaging, pages, and content. - Pushing for revenue, not activity. Hiring Process: - 30-min fast screening call — fit + baseline. - Paid take-home (4h) — build a 60-day plan from real data. - Deep dive — defend decisions, what you did not do. - “Close me” roleplay — sell DD cold. - References — what you personally built + numbers.
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