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Responsibilities
Key ResponsibilitiesDevelop and execute B2B email marketing strategies for market research reports and consulting services.Plan and manage email campaigns for lead generation, nurturing, engagement, and conversion.Build targeted email databases and audience segments.Create high-converting email campaigns, newsletters, and promotional sequences.Develop lead-nurturing and automated email workflows.Improve email open rates, CTR, lead quality, and conversion rates.Analyze campaign performance and provide actionable insights.Conduct A/B testing of subject lines, content, CTAs, and campaign formats.Work closely with the SEO, Sales, Research, and Marketing teams.Maintain email marketing best practices, including deliverability, segmentation, and database hygiene.Develop strategies specifically for reaching B2B decision-makers, procurement teams, consultants, investors, and business leaders.Required Experience10-13 years of hands-on Email Marketing experience.Market Research Industry experience is mandatory.Strong understanding of B2B lead generation and lead nurturing.Experience promoting market research reports, syndicated reports, consulting, or related B2B services.Strong knowledge of email automation, segmentation, analytics, and campaign optimization.Proven ability to generate quality and genuine B2B leads through email marketing.Strong analytical and communication skills.Important: We are looking for candidates with relevant Market Research Industry experience only. Candidates without market research experience may not be considered.
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