About Us:
At Ruskin Consulting, we specialize in digital marketing strategies that help businesses optimize their online presence and achieve their growth goals. We are looking for a skilled and motivated programmer with experience in ad optimization, search terms, and AI models, specifically those using vector databases, to help us continue to push the boundaries of digital marketing.
Job Description:
We are seeking a talented part-time programmer who can support us in optimizing ad campaigns, search terms, and overall performance using AI models. Your role will involve working with AI-driven technologies, especially leveraging vector databases, to fine-tune search terms, create accurate targeting models, and continuously improve the effectiveness of our digital marketing efforts.
Key Responsibilities:
* Develop and implement AI models for ad optimization and search term targeting.
* Use vector databases to enhance the quality of ad campaigns by accurately predicting user intent and improving ad relevance.
* Work closely with the marketing and data teams to continuously optimize ad performance across multiple platforms.
* Analyze ad performance data to generate actionable insights for optimizing future campaigns.
* Stay updated with the latest developments in AI, vector databases, and ad optimization strategies.
Qualifications:
* Strong programming background with experience working with AI models and vector databases.
* Proven experience in ad optimization, specifically with search term targeting and campaign performance.
* Familiarity with ad platforms like Google Ads and Meta Ads is a plus.
* Strong analytical skills and ability to interpret and act on data.
* Ability to work independently and efficiently, with strong problem-solving skills.
Bonus:
* Experience working in digital marketing or with marketing teams.
* Familiarity with machine learning tools and frameworks (e.g., TensorFlow, PyTorch).
* Experience with tools like Zapier, Make, or other API help tools.
* Understanding of modern data architectures, cloud platforms, and related technologies.
What You Will Build:
In this role, you will design and develop:
* ChatGPT-powered systems to process and optimize search terms from Google Ads, helping to identify high-value keywords, eliminate irrelevant terms, and enhance ad targeting accuracy.
* Reporting tools that integrate with platforms like Google Data Studio, combining campaign metrics with data from other automation systems and AI agents. These tools will streamline performance tracking, deliver actionable insights, and reduce the time spent on manual reporting, allowing our marketing team to make faster, data-driven decisions.
Your work will directly contribute to creating a smarter, more automated ad optimization workflow, blending AI capabilities with marketing expertise to improve ROI across campaigns.
