Senior Manager, Inbound Marketing at Smartbug Media | Torre
Senior Manager, Inbound Marketing
Smartbug Media
Smartbug Media

Senior Manager, Inbound Marketing

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Full-time

Legal agreement: Employment

Compensation
USD80K - 150K/year
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Hybrid (United States)
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Posted over 4 years ago

Responsibilities & more

• Client Revenue Growth • While clients objectives may vary, this role works to create strategies and plans of execution to ensure the client sees positive ROI with the fastest time to value possible, which requires: • A thorough understanding of the client’s business, objectives, and current gaps/opportunities • Building a marketing strategy and playbook(s) to fit the above • Creating a 90-day plan, as well as quarterly and annual themes that maximize value for the client • Actively researching and collecting data to help inform strategic plans • Monitoring performance regularly and ensuring positive ROI from all activities through proper attribution reporting • Ensuring flawless and seamless execution of lead and revenue generation plans • Proactively identify and remove barriers to success. • Rock the Client Experience & Maximize Client Retention • As the main point of contact for any accounts that you own, the Senior Manager, Inbound Marketing is key to creating a positive client experience that maximizes client retention. The Senior Manager, Inbound Marketing helps to accomplish this by meeting the client’s revenue goals, as well as providing a seamless experience through: • Operating as the lead point of contact for all matters specific to your accounts • Building and maintaining strong, long-lasting customer relationships • Overseeing customer account management and escalating contract negotiations to your supervisor as needed • Developing trusted advisor relationships with key accounts, customer stakeholders and executive sponsors • Ensuring the timely and successful delivery of our solutions according to customer needs and objectives • Coordinating with your consulting team and a number of specialists to provide client weekly status updates and also providing monthly/quarterly business reviews on initiatives to internal and external stakeholders • Working to resolve challenging client requests or issues; escalating as needed • Assist and empower clients with the results, knowledge, content, and tools to not only get their buy-in but to evangelize their success through their organization. • Staying up-to-date with trends to help identify opportunities for the client • Communicating opportunities to improve the client experience with SmartBug leadership. • Performance & Measurement for the Role ​​​​​​​Performance is measured across several dimensions that are key to the role, including: • Meeting minimum revenue under management targets (measured quarterly) • Client success/ROI • Client retention/churn • Customer satisfaction and SmartBug’s brand reputation • Development, growth, and retention of their consulting team.
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