Title: Paid Ads Specialist / Applied Mathematical Modelling Expert to Implement ROI and AI Advertising Systems.
Work setup: Full-time, remote.
Rate: USD 12 to USD 15 per hour for India and up to USD 40 per hour for Europe, based on experience.
The Opportunity
Apply mathematical models, AI, and marketing principles to scale a business through paid advertising.
Do you have a strong aptitude for mathematical models, similar to those used in advanced engineering applications?
Can you become an expert at managing multi-channel ad campaigns across Meta, Google, TikTok, Bing, email, and other paid channels to build high-converting funnels?
Do you thrive on the technical side, configuring pixels with Google Tag Manager and analyzing heatmaps?
Is continuous A/B testing and creative experimentation central to how you improve campaign performance?
If so, we would love to talk to you.
Job Overview
As our Performance Marketing Specialist, you will drive customer acquisition across paid media channels. You will own the end-to-end strategy for platforms such as Google, Meta, TikTok, and Bing, from campaign creation and funnel optimization to detailed performance analysis. Your primary mission is to drive profitable growth through data-driven decisions.
About Our Company
TLI operates two successful brands, FilipinoVisa and Christian Filipina, both industry leaders in their niche. With high seven-figure annual revenue and a remote team of more than 250 professionals, we are looking for a results-driven Performance Marketing Specialist to help scale customer acquisition, with a dedicated focus on the FilipinoVisa business.
Our culture is built on a commitment to excellence. We value urgency, continuous improvement, open communication, and taking initiative to deliver high-quality results.
Your Core Responsibilities
Strategy and Planning
* Develop and execute comprehensive paid media strategies across all platforms, with a focus on maximizing ROI and minimizing CAC.
* Create and present monthly media buying plans and advertising budgets.
Campaign Execution
* Own end-to-end management of paid campaigns, from setup and targeting to daily monitoring.
* Lead continuous A/B testing and write high-converting ad copy to improve performance.
Technical Management
* Manage technical aspects of ad platforms, including pixel configuration, event tracking through Google Tag Manager, UTM implementation, and conversion APIs.
Data Analysis and Reporting
* Prepare weekly performance forecasts and deliver detailed monthly reports on key metrics such as ROAS, ROI, and CAC.
* Conduct full-funnel analysis to identify and act on optimization opportunities.
What We’re Looking For
Required Experience and Skills
* Three or more years of hands-on experience in performance marketing or digital marketing roles.
* Proven ability to write compelling, high-converting ad copy across multiple platforms.
* Demonstrated expertise in analyzing marketing data to forecast performance and optimize ad spend.
* Proficiency with major ad platforms, including Meta, Google, TikTok, Bing, email, and other paid channels, as well as analytics tools such as GA4, GTM, Microsoft Clarity, Screaming Frog, and Mixpanel.
* Strong problem-solving skills and the ability to make data-driven decisions independently.
Bonus Points, Nice to Have
* Experience working in a fast-paced digital marketing agency.
* Direct experience marketing to audiences in the United States and the Philippines.
* Familiarity with the visa or immigration industry.
