About Nomad Equity
Nomad Equity manages a 45+ property short-term rental portfolio across five US states. We're tech-forward, automated, and growing. We're hiring a Direct Bookings Growth Lead to lead and scale our direct-booking channel.
The Role
Part-time contract, 100% focused on growth.
The goal: grow direct bookings as a percentage of revenue while spending as little as possible. We're biased toward cheap, durable channels (email, repeat guests, referrals, partnerships, SEO) over paid acquisition.
What You'll Do
- Email campaigns to past guests (win-backs, off-season offers, new-property launches)
- Repeat-guest / loyalty / referral programs
- SEO on the booking site (property pages, location content, technical)
- Partnerships (corporate housing, relocation, insurance, travel agents, local businesses)
- Booking site conversion optimization
- Paid acquisition (Google, Meta) where unit economics work
- Weekly reporting on direct bookings, CAC, and channel mix vs OTA
Must-Haves
- 2+ years scaling direct bookings in hospitality, travel, or vacation rentals (STR/VR management strongly preferred)
- Concrete numbers from past work — % direct before/after, incremental revenue, timeframe
- Hands-on email marketing experience (Klaviyo, Mailchimp, ActiveCampaign, or equivalent)
- Familiarity with STR tech stack: Hostaway, PriceLabs, Boostly/Lodgify/Hostfully, OTA extranets
- Fluent written and spoken English
- Self-directed — measured on weekly numbers, not hours logged
Nice to Have
- SEO experience (technical + content)
- Paid acquisition with positive ROAS in vacation rentals
- Existing partnership relationships (relocation, corporate travel, insurance housing)
- Multi-market portfolio experience
Compensation
- $20-$35/hr USD for contract hours, based on skill and experience. Paid bi-weekly.
Logistics
- 15-25 hrs/week (heavier 25-30 in first 2-3 months while building foundations)
- Significant autonomy and channel ownership
