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about 21 hours ago
Requirements and responsibilities
About TradeifyTradeify is a high-growth retail proprietary trading firm scaling across paid media, SEO, lifecycle marketing, affiliate partnerships, social media, and new product lines. We are building a more advanced marketing measurement and analytics infrastructure that connects acquisition, attribution, customer behavior, payment events, and revenue reporting into a unified data ecosystem.We are looking for a Senior Marketing Measurement & Analytics Lead to own and evolve our marketing analytics and measurement strategy across the full customer journey.This role sits at the intersection of marketing analytics, growth strategy, marketing operations, attribution, and data product ownership.The OpportunityAs the Senior Marketing Measurement & Analytics Lead, you will define how marketing and customer data is captured, structured, modeled, and reported across the organization.You will work closely with marketing, product, engineering, data, and leadership teams to build a scalable measurement foundation that enables accurate decision-making across acquisition, retention, attribution, and revenue performance.This role is ideal for someone who enjoys solving complex analytics problems, improving marketing attribution, partnering with technical teams, and transforming fragmented data into actionable business insights.Key ResponsibilitiesMarketing Measurement & AttributionOwn the end-to-end marketing measurement strategy across paid media, SEO, lifecycle marketing, affiliate, social, website, and revenue analyticsDefine and maintain attribution models including first-touch, last-touch, multi-touch, and blended attributionEstablish source-of-truth logic for key business metrics including: Customer Acquisition Cost (CAC)Return on Ad Spend (ROAS)Customer Lifetime Value (LTV)Funnel conversion ratesRetention metricsPayback periodChannel performance and contributionIdentify gaps in tracking, reporting, attribution, and data qualityPartner with leadership to prioritize analytics initiatives based on business impactData & Analytics InfrastructureDefine analytics requirements across the marketing data lifecycleCollaborate with data engineers and developers on: Event tracking architectureAttribution persistenceIdentity resolution and customer stitchingData ingestion pipelinesReporting-ready data modelsRevenue reconciliationValidate datasets and reporting logic within BigQuery or similar cloud data warehouse environmentsEnsure marketing and product data can be accurately joined across systemsEvent Tracking & Marketing OperationsOwn event taxonomy and tracking requirements across web, lifecycle, checkout, and product experiencesPartner with developers to ensure accurate implementation of: Google Analytics 4 (GA4)Google Tag Manager (GTM)Meta Pixel and Conversions API (CAPI)Google Ads trackingHyros and attribution platformsIntercom and customer engagement toolsMaintain UTM governance and campaign naming conventionsEnsure click IDs and attribution parameters are captured and persisted correctlyDashboarding & ReportingBuild or oversee dashboards and reporting systems using: TableauLooker StudioPower BISimilar BI and analytics platformsCreate reporting frameworks and executive KPI dashboardsTranslate complex analytics findings into clear business insights and recommendationsSupport weekly and monthly business reviews with actionable reporting narrativesData Quality & GovernanceCreate QA processes for analytics implementation and reporting accuracyMonitor tracking integrity and proactively identify anomalies or reporting discrepanciesMaintain analytics documentation and reporting standardsEnsure stakeholders understand limitations or directional nature of data when applicableRequired Qualifications5+ years of experience in: Marketing AnalyticsGrowth AnalyticsMarketing OperationsMarketing MeasurementBusiness IntelligenceData AnalyticsStrong understanding of digital marketing measurement across paid, organic, affiliate, lifecycle, and web analytics channelsExperience working with BigQuery or similar cloud data warehouse technologiesExperience defining reporting-ready datasets, business logic, and KPI frameworksStrong understanding of: Attribution modelingIdentity resolutionCustomer journey analyticsFunnel analysisMarketing ROI measurementExperience partnering with engineering, product, and data teamsAbility to write analytics requirements and translate business needs into technical specificationsExperience building dashboards and reporting systems in BI tools such as Tableau, Power BI, or Looker StudioStrong communication and stakeholder management skillsMust overlap with North American working hours (ET preferred)Preferred QualificationsExperience with: HyrosTriple WhaleNorthbeamSegmentMixpanelAmplitudeRudderStackdbtExperience working with payment, subscription, ecommerce, or transaction-level dataFamiliarity with experimentation frameworks, A/B testing, incrementality testing, or media mix modelingExperience in fintech, trading, gaming, gambling-adjacent, or other performance-driven industriesExperience using AI-assisted tools for dashboard prototyping, QA automation, or analytics workflowsWhy Join TradeifyJoin a fast-growing fintech and trading ecosystemHigh-impact role with visibility across leadership, product, and marketingOpportunity to shape the company’s long-term measurement and analytics foundationRemote-first environment with strong ownership and autonomyWork alongside a highly collaborative and fast-moving team
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