Product Marketing Manager at BuildingLink | Torre

Product Marketing Manager

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Full-time

Legal agreement: To be defined

Compensation
USD90k - 120k/year
Non-negotiable
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Hybrid (United States)
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Posted over 5 years ago

Requirements and responsibilities


• Owning go-to-market strategy and execution across product rollouts, deftly synthesizing inputs and capabilities from product, marketing, sales, customer success, and other stakeholders to produce effective plans. • Developing product positioning and messaging that differentiates BuildingLink’s products and services in the market; redesign the pricing, packaging, and positioning for BuildingLink’s existing product suite and own the same for all new products we release. • Acting as the expert on BuildingLink’s target market and customers, how they buy, and their decision criteria; be the expert on our competitors in the market and how to sell against them. • Working closely with our marketing creatives to translate go-to-market plans into sales support and enablement materials, including website content, sales decks, datasheets, and competitive cheat sheets. • Leading Sales training to optimize for Sales’ confidence in their ability to sell and to standardize how our products are portrayed in the field. • Collaborating closely with both internal and external stakeholders, speaking directly to customers and prospects to understand their needs and how BuildingLink meets them.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)
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