About the jobContentsquare is looking for a Field Marketing Lead to join our team and play a key role in driving pipeline and customer engagement for the Japan market. This role focuses on leading, owning and implementing the marketing strategy in Japan to meet new business objectives, and be responsible for the strategy and execution of events and campaigns that engage, educate, and convert our audience. In this position, you will work collaboratively with our global marketing team members to deliver pipeline-generating marketing.Key responsibilities:Adapt and implement the Japan marketing plan in line with global priorities with the objective of driving pipeline for the business.Work closely with the local sales, partnerships, and customer teams to align on strategy and deliver campaigns that exceed revenue targetsPlan and manage engaging and impactful events (virtual, hybrid, and in-person) from start to finish. This includes overseeing all logistics, managing the budget, and collaborating with local teams to ensure maximise event impact and align with business objectives.Work with global content marketing team to help inform content strategy, develop campaign-specific messages and align demand generation programs with ongoing content initiativesWork with global paid media team to drive digital demand through organic and paid channelsPartner with design, content, and video teams to produce promotional materials such as emails, landing pages, social posts, and videos.Be a visible member and leader within the Japan market, including creating thought leadership, and being active in the field with the sales team when appropriateTrack, analyze, and report on the performance of all marketing activities and campaigns. You will monitor key KPIs, identify areas for improvement, and manage the regional marketing budget.Who You Are:The ideal candidate has at least 5+ years experience in managing events and marketing campaigns in a B2B SaaS or tech environment in Japan.Fluent in Japanese and English, with strong communication skills.Strong organisational skills and ability to handle multiple projects simultaneously while meeting deadlines.Strong negotiation skills, interpersonal abilities, and confident interacting with senior personnelStrong business acumen and the ability to track ROI of events and campaignsAbility to work well in teams, particularly in collaboration with sales and creative departments.A huge plus:Experience with Salesforce and Marketo (or equivalent marketing automation tool)Why you should join ContentsquareWe invest in our people through career development, mentorship, social events, philanthropic activities, and competitive benefits. We are always assessing the perks we offer to ensure we’re aligned with the employees' needs.Here are a few we want to highlight:Virtual onboarding, Hackathon, and various opportunities to interact with your team and global colleagues both on and offsite each yearWork flexibility: hybrid and remote work policiesGenerous paid time-off policy (every location is different)Immediate eligibility for birthing and non-birthing parental leaveWellbeing and Home Office allowancesA Culture Crew in every country we’re based in to coordinate regular activities for employees to get to know each other and bond outside of workEvery full-time employee receives stock options, allowing them to share in the company’s successWe have multiple Employee Resource Groups, that offer a safe space for individuals who share common identities, life experiences, or allyship to connect, support one another, and passionately advocate for the issues close to their heartsAnd more benefits tailored to each countryContentsquare is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.Your personal data is used by Contentsquare for recruitment purposes only. Read our
Contentsquare Job Candidate Privacy Notice to find out more about data protection at Contentsquare and your rights. You can exercise your rights by using our dedicated Data Subject Rights Portal
here.Your personal data will be securely stored in our hosting provider’s data center in Oregon (US west). We have implemented appropriate transfer mechanisms under applicable data protection laws.
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