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Posted 6 months ago
Requirements and responsibilities
About Kenko Kenko is a leading V-SaaS company transforming how fitness studios grow. Our AI Marketing Manager platform enables Pilates, yoga, and personal training studios to acquire, retain, and engage members while they focus on delivering exceptional fitness services. Kenko succeeds only when our clients do, and we're hiring a senior leader to unlock our next phase of scale.About the Role The VP of Operations will drive the success of Kenko's AI Marketing Manager product with full ownership of service delivery, client strategy, and fulfillment. This is not a sales or business development role; you will inherit an active client portfolio. Your mandate: build, optimize, and lead the marketing engine that drives measurable growth for hundreds of fitness studios.Key ResponsibilitiesLead Client Growth StrategyDevelop and execute strategies for acquisition, retention, and lifecycle management, building scalable growth systems for our clients.Own and Scale Service DeliveryOversee all digital marketing channels, starting with SEO, GBP, website optimization, lifecycle marketing, organic social, and reputation management. Expand services to paid media (Google, Meta, etc.) as needed.Technical Marketing LeadershipManage all technical setup and tracking (GA4, GTM, pixel/event tracking, conversion rate optimization, attribution, etc.) with hands-on expertise.Build and Lead TeamsRecruit, coach, and scale high-performing teams of growth strategists and channel specialists in a fast-paced, people-heavy environment.Drive Automation in FulfillmentContinuously improve and automate service delivery processes using technology and data—ensuring efficiency, consistency, and quality.Performance ManagementOwn KPIs for portfolio performance and revenue growth, directly enabling Kenko's rapid business expansion.Client Success OwnershipBe the senior accountability point for client portfolio outcomes and satisfaction. Your work will have a direct, measurable impact on both client and company success.RequirementsMinimum 10 years in digital marketing; at least 5 years in agency leadership (VP, Head, Founder).Expert across SEO and AEO, paid media, GBP/Google Business, lifecycle marketing, social, and analytics.Hands-on technical proficiency in GA4, GTM, tracking, attribution, and performance measurement.Proven experience leading teams in service-heavy, high-pressure agency settings.Track record of driving growth by building automated and scalable delivery systems.High-integrity leader with strong operational and coaching skills, thriving in fast-paced environments.Our history and backgroundThe wellness industry is on track to be the third largest in the world, but most businesses still rely on outdated models, unprepared for AI-driven transformation.At Kenko, we equip wellness entrepreneurs with AI to build profitable, scalable businesses.We’ve secured $3.2 million in venture capital from leaders from Meta, GitLab, and Freshworks — with more to come.AI disclaimer We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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