Job Description:
The Growth Marketing Specialist at Singular is responsible for creating, executing, and optimizing high-performing marketing campaigns connected to Meta platforms (Facebook & Instagram), combining strategic copywriting, paid media execution, AI-powered content generation, landing page optimization, SEO fundamentals, and growth experimentation.
This role focuses on driving measurable business outcomes such as lead generation, conversion growth, brand awareness, and ROI, through data-driven marketing strategies and continuous performance improvement.
The Growth Marketing Specialist works closely with cross-functional teams to ensure campaigns are aligned with business objectives and deliver strong results through optimized messaging, creative execution, and analytical decision-making.
Job Responsibilities:
* Paid Marketing & Campaign Execution:
* Create, launch, and optimize Meta Ads campaigns (Facebook & Instagram).
* Manage campaign structure, audiences, creatives, budgets, and performance adjustments.
* Monitor performance metrics such as ROAS, CTR, CPL, and conversion rate.
* Execute A/B testing on creatives, messaging, hooks, and audience segmentation.
* Coordinate campaign execution across channels when required.
Copywriting & Creative Messaging:
* Write high-converting ad copy for paid campaigns.
* Develop hooks, headlines, CTAs, and storytelling concepts aligned with campaign goals.
* Adapt messaging based on audience behavior and funnel stage.
* Ensure brand consistency across all marketing assets and campaigns.
Website & Landing Page Optimization:
* Support the creation and optimization of landing pages focused on conversions.
* Improve messaging structure and user journey to increase lead generation.
* Collaborate with design and development teams to enhance conversion performance.
SEO / GEO & Organic Visibility:
* Apply SEO fundamentals to improve website structure and content performance.
* Optimize landing pages for organic visibility and discoverability.
* Support geo-targeted marketing initiatives when needed.
AI-Powered Marketing Workflows:
* Use AI tools to accelerate research, copywriting, ideation, and campaign execution.
* Leverage AI to generate content and improve workflow efficiency.
* Experiment with AI-assisted optimization strategies.
Growth & Performance Optimization:
* Analyze campaign results and provide recommendations based on data insights.
* Identify opportunities to improve performance and conversion rates.
* Drive continuous improvement through experimentation and iteration.
Required Studies:
Preferred Education:
* Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Digital Marketing, or related fields.
Certifications (Desirable):
* Certifications in Performance Marketing, Paid Media, Growth Marketing, or Digital Advertising.
* Meta Ads / Facebook Blueprint certification is a strong plus.
* Training in Copywriting, SEO, AI Tools, Marketing Automation, or Conversion Optimization is preferred.
Singular Approach:
* Formal education is valued but not mandatory.
* Strong emphasis on: hands-on campaign execution experience, analytical mindset, and proven ability to deliver measurable results.
