Media Buyer
AI + Marketing · Performance Marketing Function · Remote Role
Role Purpose
Operating remotely, the role is responsible for planning, launching, optimising, and scaling paid
campaigns across Meta, Google, Snapchat, TikTok, LinkedIn, YouTube,
drive qualified leads, audience growth, engagement, and commercial performance across multiple
regional markets.
Key Responsibilities
Paid Media & Campaign Management
1. Plan, launch, manage, and optimise paid media campaigns acr
TikTok, LinkedIn, and YouTube platforms.
2. Manage budgets, audience segmentation, bidding strategies, and campaign structures across
multiple markets and objectives.
3. Develop full-funnel campaign strategies supporting property la
awareness, and audience engagement.
4. Continuously monitor campaign performance and optimise towards ROAS, CPL, CTR,
engagement, and conversion objectives.
5. Execute A/B testing and multivariate campaign experiments across crea
segments.
Creative & Content Collaboration
1. Work closely with the Copy / Script Supervisor to optimise ad messaging and campaign copy for
different platforms and audience behaviours.
2. Collaborate with the Video Director and Conte
and video assets.
3. Coordinate with AI Agent Operators to generate AI
testing frameworks.
4. Advise the wider content ecosystem on platform
insights.
AI + Marketing · Performance Marketing Function · Remote Role
Operating remotely, the role is responsible for planning, launching, optimising, and scaling paid
campaigns across Meta, Google, Snapchat, TikTok, LinkedIn, YouTube, and programmatic channels to
drive qualified leads, audience growth, engagement, and commercial performance across multiple
Paid Media & Campaign Management
Plan, launch, manage, and optimise paid media campaigns across Meta, Google, Snapchat,
TikTok, LinkedIn, and YouTube platforms.
Manage budgets, audience segmentation, bidding strategies, and campaign structures across
multiple markets and objectives.
funnel campaign strategies supporting property launches, lead generation, brand
awareness, and audience engagement.
Continuously monitor campaign performance and optimise towards ROAS, CPL, CTR,
engagement, and conversion objectives.
Execute A/B testing and multivariate campaign experiments across creative formats and audience
Creative & Content Collaboration
Work closely with the Copy / Script Supervisor to optimise ad messaging and campaign copy for
different platforms and audience behaviours.
Collaborate with the Video Director and Content team to develop performanceCoordinate with AI Agent Operators to generate AI-assisted ad copy variations and creative
Advise the wider content ecosystem on platform-specific performance trends and audience
Operating remotely, the role is responsible for planning, launching, optimising, and scaling paid
and programmatic channels to
drive qualified leads, audience growth, engagement, and commercial performance across multiple
oss Meta, Google, Snapchat,
Manage budgets, audience segmentation, bidding strategies, and campaign structures across
unches, lead generation, brand
Continuously monitor campaign performance and optimise towards ROAS, CPL, CTR,
tive formats and audience
Work closely with the Copy / Script Supervisor to optimise ad messaging and campaign copy for
-oriented creatives
assisted ad copy variations and creative
and audience
Reporting& Performance Analysis
1. Analyse campaign performance data and provide regular optimisation
recommendations and reporting.
2. Monitor and report on KPIs including ROAS, CAC, CPL, CTR, CPM, engagement, and
conversion metrics.
3. Collaborate with CRM and Lead Generation teams to improve lead quality and conversion
efficiency.
4. Stay updated on algorithm changes, platform trends, and digital advertising innovations.
Person Specification
Essential Qualifications & Experience
1. Bachelor’s degree in marketing
preferred.
2. 4+ years of hands-on performance marketing and paid media experience.
3. Strong experience managing campaigns across Meta Ads, Google Ads, Snapchat Ads,
Ads, LinkedIn Ads, and/or programmatic platforms.
4. Strong understanding of digital funnels, audience targeting, and conversion optimisation.
5. Experience using analytics and reporting platforms including Google Analytics, Meta Business
Suite, and Looker Studio.
Skills & Competencies
1. Strong analytical and performance
2. Deep understanding of social and digital advertising ecosystems.
3. Commercial awareness and lead
4. Ability to manage multiple campaigns simulta
5. AI-forward mindset with openness toward automation and AI
6. Strong communication and collaboration capability within remote creative ecosystems.
Reporting& Performance Analysis
Analyse campaign performance data and provide regular optimisation
recommendations and reporting.
Monitor and report on KPIs including ROAS, CAC, CPL, CTR, CPM, engagement, and
Collaborate with CRM and Lead Generation teams to improve lead quality and conversion
Stay updated on algorithm changes, platform trends, and digital advertising innovations.
Essential Qualifications & Experience
Bachelor’s degree in marketing, Advertising, Digital Marketing, Media, or related discipline
on performance marketing and paid media experience.
Strong experience managing campaigns across Meta Ads, Google Ads, Snapchat Ads,
Ads, LinkedIn Ads, and/or programmatic platforms.
Strong understanding of digital funnels, audience targeting, and conversion optimisation.
Experience using analytics and reporting platforms including Google Analytics, Meta Business
Strong analytical and performance-oriented mindset.
Deep understanding of social and digital advertising ecosystems.
Commercial awareness and lead-generation understanding.
Ability to manage multiple campaigns simultaneously within fast-paced environments.
forward mindset with openness toward automation and AI-assisted optimisation.
Strong communication and collaboration capability within remote creative ecosystems.
Monitor and report on KPIs including ROAS, CAC, CPL, CTR, CPM, engagement, and
Collaborate with CRM and Lead Generation teams to improve lead quality and conversion
Stay updated on algorithm changes, platform trends, and digital advertising innovations.
, Advertising, Digital Marketing, Media, or related discipline
Strong experience managing campaigns across Meta Ads, Google Ads, Snapchat Ads, TikTok
Strong understanding of digital funnels, audience targeting, and conversion optimisation.
Experience using analytics and reporting platforms including Google Analytics, Meta Business
paced environments.
assisted optimisation.
Strong communication and collaboration capability within remote creative ecosystems.
