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Posted about 1 month ago
Requirements and responsibilities
As Head of PPC, you will lead TCMS's paid advertising efforts, creating and executing multi-platform search strategies for tree service companies nationwide. You will manage campaigns, optimize performance, lead a team, and advise key clients. Your role will involve strategy development, day-to-day campaign management, performance tracking, and ensuring exceptional results through data-driven decisions.
Responsibilities:
Strategy Development:
- Create tailored paid search strategies to increase visibility and generate high-quality leads across platforms like Google Ads, Microsoft Ads, Facebook, Instagram, YouTube, and others.
- Work with digital marketing teams to develop cohesive, omnichannel marketing strategies.
Campaign Management:
- Oversee daily search marketing activities, including campaign planning, keyword research, A/B testing, and optimization.
- Ensure timely delivery through best practices and QA processes.
- Explore new paid search opportunities to drive growth.
- Stay updated on trends in the tree care industry to adjust campaigns accordingly.
Performance Tracking & Optimization:
- Build campaign attribution models and reporting systems to measure effectiveness.
- Track KPIs like lead volume, cost per lead, conversion rates, and ROI, using data to drive improvements.
- Monitor market conditions and competitive trends to maintain a competitive edge.
- Manage budgets and pacing to maximize ROI and lead generation.
Team Leadership:
- Lead and mentor the paid search team, ensuring performance targets are met.
- Manage resource needs and team structure.
- Oversee the Lead Tracking team to ensure accurate tracking and reporting.
Client & Internal Communication:
- Act as the primary point of contact for key accounts, participating in client communications and meetings.
- Work with Client Success Managers to optimize the client experience throughout the lifecycle.
Working Hours:
- You will need to work a set schedule that includes at least 4 hours during our business hours (9 AM – 5 PM Arizona time).
Requirements:
- 5+ years of experience in paid search for lead generation (not e-commerce), with expertise in strategic planning, campaign management, and optimizing acquisition costs and ROAS.
- Extensive experience (3+ years) managing Google Ads accounts with monthly budgets under $5K, specifically for local service companies.
- Proven ability to manage 20+ accounts simultaneously of this size and type on a monthly basis.
- Advertising agency experience is preferred, along with a strong track record in lead generation, particularly in home services or similar industries.
- Deep knowledge of platforms like Google Ads, Meta, YouTube, Google Local Services Ads, and CTV.
- Experience in leading and developing teams, with a strong portfolio of campaign performance and ROI optimization.
- Expertise in conversion tracking, attribution modeling, and analytics tools, as well as campaign automation and bid management.
- The ability to manage competing priorities across multiple accounts and adapt strategies based on emerging trends.
Technical Skills:
- Advanced proficiency in Google Ads, Google Analytics, Meta Ads Manager, and lead tracking tools.
- Familiarity with CRM systems, data analysis, and landing page optimization.
- Google certification in at least two of the following: Google Ads Search, Google Ads Display, Google Ads Video.
Communication & Leadership Skills:
- Excellent written and spoken English with the ability to communicate effectively with global teams and US clients.
- Strong analytical and problem-solving skills, with the ability to lead and motivate teams, prioritize tasks, and explain complex strategies clearly.
- Adaptable and eager to stay current with industry changes.
Brownie points for:
- Google Analytics, Microsoft Ads, or Meta Ads certifications.
- Experience with Adalysis, WhatConverts, WeatherAds, or AgencyAnalytics.
- Knowledge of bid management platforms.
- Excellent proofreading and copywriting skills.
The ideal candidate is analytical, detail-oriented, and thrives on problem-solving. You love numbers, data, and translating insights into action. You can juggle multiple projects without missing a beat and take full ownership of your work. Most importantly, you are proactive, resourceful, and passionate about delivering outstanding results!
Optionally, you can add more information later (benefits, pre-screening questions, etc.)