Digital Marketing Manager, Performance at Domino Data Lab | Torre
Digital Marketing Manager, Performance
Domino Data Lab
Domino Data Lab

Digital Marketing Manager, Performance

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Full-time

Legal agreement: Employment

Compensation
USD45K - 99K/year
Non-negotiable
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Hybrid (United States)
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Posted over 4 years ago

Responsibilities & more

• Manage, optimize, and scale Domino’s paid ad campaigns across LinkedIn, search, and display, among other possibilities (we’re experimenting all the time) • Work with marketing ops to build channel reporting to enable other team members to quickly understand what’s working and what’s not, so winning strategies can be applied to other campaigns and initiatives • Make sure we’re spending budgets efficiently across channels, while driving results that make increasing those budgets a no-brainer • Create and segment audiences on each channel to ensure we’re reaching the right enterprise buyers with the right message at the right time • Work with external creative resources to design ads and emails (videos, static images, and more) that stand out and grab attention in the B2B “sea of sameness” • Build and execute proven playbooks for amplify anything from a webinar or whitepaper, to an industry award or new product release (we’ve got plenty of all these things, with way more to come) • Recommend to the web development team and content team, high impact keyword opportunities • Work with web to run continuous and multiple experiments on high traffic landing pages in order to design an experience that increases engagement and lead conversion rates • Actively monitor, manage and improve email workflows through data analysis, content review and A/B testing
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