Director, Growth Marketing Operations at Affirm | Torre

Director, Growth Marketing Operations

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Full-time

Legal agreement: Employment

Compensation
USD77K - 188K/year
Non-negotiable
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Remote (for United States residents)
Remote (for Canada residents)
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Posted about 5 years ago

Requirements and responsibilities


• Growth Marketing Platform Roadmap: Lead the vision, strategy, & results for Affirm’s CRM & Email Marketing program, encompassing marketing, transactional, and lifecycle programs supporting growth and retention across the business • Email Operations: Manage team responsible for development, deployment and day-to-day operations of all customer-facing email and push marketing (both promotional and triggered campaigns) • Team Leadership and Management: Mentor and grow a world class marketing operations group • Campaign Management & Calendar Cadence: Maintain email and push calendar and work with marketing teams on incorporating CRM plans & programs • QA Testing: Develop a rigorous testing strategy to continually optimize engagement by measuring and optimizing across all touchpoints • Innovation: Drive innovation across the team identifying new areas of opportunity for growth in our consumer and business engagement strategy • Process Development & Implementation: Improve operational efficiencies and processes by partnering with other marketing functions to map, measure, identify gaps and propose solutions for reduced execution time. • Vendor Management & Partnerships: Work with technology vendors to manage our martech stack and enhance our operational capabilities • Campaign Analysis & Reporting: Partner with analytics to analyze and report on channel engagement • Stakeholder Management: Coordinate with cross-functional stakeholders to bring our creative to life in owned channels effectively and collaboratively • Engineering & Product Partnership : Work closely with product and engineering to to test and improve our transactional and marketing notifications, and improve the effectiveness of owned channels
Optionally, you can add more information later (benefits, pre-screening questions, etc.)
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