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Posted 10 days ago
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Requirements and responsibilities
We need a specialist who can help us with:
-Creating high-quality Instagram Reels, Facebook Reels, TikTok-style videos, and YouTube Shorts.
-Creating Facebook and Instagram ad creatives for lead generation campaigns.
-Editing educational real estate finance videos into short, engaging, professional content.
-Adding strong hooks, captions, subtitles, motion graphics, b-roll, transitions, thumbnails, and clear calls to action.
-Turning complex finance topics into simple, engaging, easy-to-understand content.
-Creating multiple creative variations for testing different hooks, headlines, captions, visuals, thumbnails, and calls to action.
-Helping us improve social media KPIs, including follower growth, engagement, reach, video views, watch time, clicks, leads, and cost per lead.
-Creating content that feels professional, trustworthy, educational, and strong enough for a New York finance company.
Project Goals
The main goals of this project are:
-Increase the quality of our short-form video content.
-Create reels that stop the scroll and educate real estate investors.
-Create Facebook and Instagram ads that generate qualified leads.
-Improve our social media presence and brand authority.
-Increase followers and engagement across our social media channels.
-Build trust with real estate investors through educational content.
-Test different creative angles to identify what produces the best results.
-Create a repeatable system for producing strong cont-ent every week.
First 30-Day Deliverables
For the first 30 days, we are looking for:
12 short-form reels/videos for Instagram Reels, Facebook Reels, TikTok, and YouTube Shorts.
8 Facebook/Instagram ad creatives (These may include video ads, static ads, or motion graphic ads.)
12 caption drafts ( Short social media captions with clear calls to action.)
12 hook variations
Strong opening lines for reels and ads.
4 thumbnail or cover image designs for reels or video posts.
2 creative testing concepts per week, different hooks, angles, or formats to test.
1 end-of-month creative review (a simple report explaining what content should be continued, improved, or tested next.)
60-Day Extension
If the first 30 days go well, we want to extend the project for another 60 days.
During the extension, the freelancer may help us produce:
24 additional reels/videos.
16 additional Facebook/Instagram ad creatives.
24 additional captions.
24 additional hook variations.
8 additional thumbnails or reel covers.
Weekly creative testing recommendations.
Monthly creative performance reports.
New ad angles based on performance.
Improved creative templates for ongoing production.
The goal of the extension is to create a consistent social media and advertising engine that helps us grow followers, build authority, and generate qualified leads.
Ideal Candidate
We are looking for someone who:
-Has strong experience creating reels, short-form videos, and Meta/Facebook ad creatives.
-Understands how to create content that stops the scroll.
-Knows how to use hooks, pacing, captions, b-roll, graphics, and calls to action.
-Can make finance, mortgage, and real estate topics feel simple and interesting.
-Can create professional content for a serious financial services brand.
-Understands the difference between content that looks good and content that generates leads.
-Has experience with Facebook Ads, Instagram Ads, or lead generation campaigns.
-Can work independently and bring creative ideas to the table.
-Can create multiple creative variations for testing.
-Can communicate clearly and deliver on time.
-Experience with real estate, mortgage, lending, investing, business, or financial education is a big plus.
-Spanish/English bilingual ability is also a plus, but not required.
Style We Want
The content should feel:
Professional
Modern
Clear
Trustworthy
Educational
Fast-paced
Investor-focused
Strong but not flashy
Premium but not corporate-boring
Simple enough for beginners to understand
Credible enough for serious investors to respect
We do not want cheap-looking content, fake hype, misleading claims, or generic social media templates. We want content that helps a New York finance company look strong, reliable, established, and growth-focused.
Important Brand Message
Our brand is built around helping real estate investors avoid the common problems they experience with lenders: confusion, endless paperwork, last-minute surprises, poor communication, delays, and deals falling apart.
Our content should communicate:
-Fast and simple financing.
-No surprises.
-Clear communication.
-Investor-first guidance.
-Smart deal structuring.
-Real estate investment education.
-Confidence and execution.
-A serious New York-based finance company with experience, credibility, and long-term stability.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)