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Shared by 
25 days ago
Requirements and responsibilities
Afina is an 8-figure DTC wellness brand and the #1 selling filtered showerhead brand on Amazon.We’re scaling aggressively across Meta, TikTok, Amazon, retail, and subscription—and we’re looking for a high-level Influencer & Partnerships Manager who understands how to build creator partnerships that actually drive revenue.This is not a “brand awareness” influencer role.We care about:ROASScalable creator partnershipsWhitelistingPartnership adsUGC that convertsAds that scaleIf you understand creator sourcing, direct-response marketing, paid social, and performance-driven influencer campaigns, keep reading.The MissionBuild and scale Afina’s influencer and creator partnership engine.Your job is to source creators, negotiate partnerships, manage whitelisting access, launch high-performing partnership ads, and help turn creator content into scalable paid social winners.You’ll work closely with the creative, growth, and media buying teams to identify winning creators, develop scalable relationships, and drive measurable revenue through influencer content and partnership ads.We move fast, test aggressively, and care about performance.What You’ll Actually DoSource and recruit creators, influencers, and UGC talent across TikTok, Instagram, and other platformsBuild and manage long-term creator partnershipsNegotiate usage rights, licensing, and whitelisting permissionsCoordinate creator briefs, scripting direction, deliverables, and timelinesWork with creative strategists and editors to turn creator content into winning adsAnalyze creator and partnership ad performance metrics including ROAS, CPA, CTR, hook rate, and conversion rateBuild systems for creator tracking, reporting, testing, and performance feedback loopsUse AI tools and sourcing platforms to improve workflows and creator discoveryWhat Success Looks LikeMore high-performing creator partnershipsMore scalable whitelisted adsLower CPA and stronger ROAS from partnership campaignsFaster creator sourcing and testing cyclesSignificant contribution to revenue growth through creator marketingThe Mindset We WantYou’re highly proactive and resourcefulYou move fast and execute without handholdingYou understand both branding and performance marketingYou care about results, not vanity metricsYou take ownership and solve problems quicklyWhat We’re Looking ForMust-Haves2+ years managing influencer, creator, or partnership campaigns for DTC or e-commerce brandsExperience with Meta whitelisting / partnership adsStrong understanding of direct-response marketing and paid social performanceExperience sourcing and managing UGC creators and influencersStrong negotiation and relationship management skillsAbility to identify high-converting creator contentStrong understanding of performance metrics like ROAS, CPA, CTR, hook rate, and CACExperience using influencer sourcing tools, creator databases, or outreach systemsBonus PointsExperience scaling creator programs for 7-figure or 8-figure brandsExperience in wellness, beauty, skincare, or consumer productsExisting creator/influencer networkWhat You’ll Be Measured OnPerformance of partnership adsROAS and CPA improvementsNumber of winning creator partnershipsVolume and quality of creator sourcingSpeed of testing and iterationWhy Join Afina?Join one of the fastest-growing brands in e-commerceHigh ownership and direct impact on growthWork with a fast-moving, high-performance teamFully remote and flexibleCompetitive compensation, bonuses, and equity upsideFast-paced startup culture with zero bureaucracyMassive opportunity for career growth as the company scalesIf you know how to find creators, build partnerships, and turn influencer content into scalable paid social winners, we want to talk to you.
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